Senior Marketing Analyst

Job Description

Who we are At Criteo, we are building the advertising platform of choice for the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. With more than 1.4 billion active shoppers and $600 billion in annual commerce sales, we deliver performance at scale. Founded in a Paris start-up incubator, Criteo now carries out our entrepreneurial spirit across 30+ global offices. Do you want to have an impact on more than half of the world’s internet users? Join us and be part of something big. At the core of Criteo’s growth is our Demand Generation team. We play a key role in growing the number of our active users globally, by testing and implementing innovative strategies through paid and unpaid channels. We launch global campaigns to engage with prospects, educate them on the value Criteo can bring to their business and motivate them to sign up and test our platform. As a key member of this team, your role will be to enable effective, data driven decision making through the development of analytical tools, reports and dashboards. On top of designing the marketing reporting infrastructure for Criteo’s Demand Generation initiatives, you will play a central role in shaping the strategies for Criteo’s future growth, by developing a deep understanding of our customers and identify opportunities for performance optimization.

What You’ll Do :

• Design and build the Criteo Demand Generation reporting infrastructure, enabling full funnel and customer insights measurement
• Define a core set of marketing metrics and KPIs to be used for full funnel and revenue performance measurement
• Create, package and maintain Demand Generation reports and dashboards used both for campaign performance measurement and optimization, revenue measurement and communication to senior stakeholders
• Leverage SQL, Excel and data visualization tools to create and maintain reports. When necessary, partner with IT and BI teams to build project plans on reporting enhancements and ensure timely delivery
• Conceptualize and lead ad hoc analyses to deepen our understanding of performance drivers and customer behavior, including custom attribution models
• Provide insightful interpretations of results, ensure reports are rolled-out and adopted by your teammates and senior stakeholders

Who you are :

• 5-7 years experience in a similar position where you have designed and built automated reporting for a B2B Marketing function
• Past experience in the Ecommerce or SaaS businesses a plus
• Experience with core Ecommerce, Marketing performance metrics and attribution models
• Knowledge of SQL, Tableau, Qliksense or other BI tools
• A data visualization expert – someone who can take a business question and visualize the results to impactfully tell a story with data
• Ability to participate in project scoping and planning for a large program of work
• Must have the combination of technical skills, passion for learning, and a personality capable of dealing with strong characters in a dynamic environment
• English fluency mandatory

At Criteo, we dare to be different. We believe that diversity fuels innovation and creates an energy that can be seen and felt all over Criteo. We champion different perspectives and are committed to creating a workplace where all Criteos are heard and feel a sense of belonging. Criteo collects your personal data for the purposes of managing Criteo's recruitment related activities. Consequently, Criteo may use your personal data in relation to the evaluation and selection of applicants. Your information will be accessible to the different Criteo entities across the world. By clicking the "Apply" button you expressly give your consent. Apply for this job