Assistant Media Planner

Job Description

Overview

The Ogilvy paid media team develops and executes integrated paid media strategies across both traditional media channels, such as; TV print and radio as well as all digital channels ranging from heavy social, to display, online video and high impact; to make our clients grow. We match great creative ideas with effective distribution and leading expertise in paid media.

The Assistant Media planner will be highly supervised by the Paid Media Director and will be required to assist in planning, implementation and maintenance of interactive media campaigns. The Assistant Media Planner position is entry level and represents the start of a digital media career. This position is essential to the day-to-day running of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment.

Responsibilities

• Assist in the execution and finalization of campaigns.
• Support Paid Media team with setting up new vendors, and compiling all invoices to be processed and approved by the Paid Media Director, and working with the finance team for invoice reconciliation.
• Responsible for account record keeping including client authorizations, insertion orders and tracking reports
• Monitor campaigns and Identify the variables that can be optimized and execute optimization.
• Aggregate results and prepare weekly summary and key learnings.
• Assist in the development of media recommendations and take the lead role in assimilation of research data, vendor rates and specifications
• Responsible for 3rd party ad server/tracker systems, including campaign set-up, traffic of creative and the pulling/creation of client performance reports
• Work closely with vendor contacts for optimal negotiation

Qualifications

• 1-2 years’ experience; preferably some agency experience or marketing-related internship
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Aptitude for learning new skills (both technical and organic) and procedures is essential!
• Strong organizational skills and detail-oriented
• Adaptable to change and able to multi-task
• Strong math and analytical skills
• Advanced computer skills (Excel, PowerPoint, Word)
• Able to speak and write clearly and persuasively