Social Media Content & Operations Manager

Job Description

At Boeing, we are all innovators on a mission to connect, protect, explore and inspire. From the seabed to outer space, you’ll learn and grow, contributing to work that shapes the world. Find your future with us.

The Boeing Company is seeking a Social Media Content & Operations Manager in Chicago, IL. We are looking for an experienced and results-driven leader for the Digital Strategies team. This manager will lead a team of digital communicators and social media specialists supporting Boeing’s Communications function and will play a pivotal role in the expansion and future direction of Boeing’s overall digital approach. The successful candidate will demonstrate a passion for digital technologies, deep knowledge of digital and social channels, and be a true leader and coach.

Job Responsibilities:

• Define and maintain the strategic use of Boeing’s global social media presence to meet Boeing business objectives and consistently reflect, strengthen and modernize the brand.
• Supervise digital community management and paid media specialists as they manage Boeing social media platforms and implement paid media executions in support of program and functional business priorities.
• Collaboratively develop and lead the adoption of social media, paid and organic, best practices across all business units and programs, including Boeing Commercial Airplanes, Defense & Space, and Global Services.
• Work closely with in-house and external Performance Marketing Specialists (incl. email, SEO/SEM, web) to ensure digital activation plans and evaluation frameworks are integrated and aligned.
• Work closely with in-house Data Specialists to drive 1st-party data acquisition strategies and campaign optimizations across social media.
• Increase visibility of Boeing thought leadership across social media and digital content to help position Boeing as an aerospace industry leader and enduring global industrial champion.
• Drive a data-first culture amongst the team ensuring that performance is measured through the lens of business and functional priorities and KPIs.
• Provide strategic guidance for emerging platforms and platform updates (e.g. live functionality, new platforms, and enhanced presence on current platforms).
• Maintain strong social media governance and risk mitigation, including audit social media governance and implementation of account security updates.
• Partner with News and Information and Global Brand Management on process for threat and crisis monitoring.
• Partner with Employee Communications to support their goals and initiatives with social media support, including Facebook Groups and Employee Social Media Guidelines and training.
• Advance enterprise knowledge of Digital and Social Media to develop best team and talent, including regular training, hub for training materials, platform guidelines and best practices.
• Oversee enterprise social media content planning and distribution process, with input from communicators in business units and functions to ensure alignment.
• Develop and oversee responsive messaging process and approach ensuring the alignment of multiple stakeholders.
• Develop and oversee the measurement framework for channel health reports utilizing our CRM and social listening technologies.
• Maintain and continually look for improvements in our planning and publishing tools.
• Provide strategic guidance for Global social media integration and activation, supporting the Boeing Global 2025 plan.
• Develop and maintain strong relationships with all of our social media platform representatives both domestically and internationally.
• Partner with leaders at our digital advertising agency to ensure alignment with the platform content strategy and media buying across teams.
• Lead, coach and mentor specialist-level communicators to exemplify Boeing behaviors and values; achieve high performance and professional development.

Employer will not sponsor applicants for employment visa status.

Basic Qualifications (Required Skills and Experience):

• Bachelor’s degree or higher
• 5+ years of experience creating and implementing communications plans, strategies, and tactics
• 5+ years of experience in brand marketing, communications, marketing, and/or advertising
• 5+ years of experience creating or managing digital and social media content/channels
• 5+ years of experience managing or leading people or teams

Preferred Qualifications (Desired Skills/Experience):

• Multi-channel digital experience or expertise e.g. (e.g. Web, Email marketing, SEM/SEO)
• Bachelor’s degree or higher in communications, marketing or related field of study

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

This position is located in a location that does not offer relocation. Candidates must live in the immediate area or relocate at their own expense.