AppD Sr. Director / Director of Communications (4664)

Job Description

About Us

AppDynamics is an application performance monitoring solution that uses machine learning and artificial intelligence (AI) to provide real-time visibility and insight into IT environments. With our unique AIOps solution, you can take the right action at exactly the right time with automated anomaly detection, rapid root-cause analysis, and a unified view of your entire application ecosystem, including private and public clouds. Using AppDynamics, you’ll finally align IT, DevOps, and the business around the information that helps you protect your bottom line and deliver flawless customer experiences at scale

About the Role

AppDynamics is looking for an experienced communications leader and self-starter to manage our public relations, analyst relations and social media programs. The person in this role will lead key public relations programs and drive consistency and cohesion of all product and thought leadership communications globally, including all planning, execution, and deliverables. Collaborating closely with the rest of the corporate marketing team, CMO, product marketing, and market owners, you will roll up your sleeves and work with your team to drive all content creation and execution, including but not limited to press releases, bylined articles, research, social and more. You will also manage the analyst relations program fostering AppDynamics relationship with leading industry analysts. This includes increasing the company’s interaction, visibility, and influence with such firms as Gartner, Forrester, IDC, 451 Research and others that are influencing buying decisions in the AppDynamics market and providing strategic market advice to a diverse set of AppDynamics stakeholders.

You will play a critical role in elevating AppD’s brand awareness and affinity with our customers and partners, reporting to the vice President of marketing.

About You

You are a strategic thinker, leader, and a doer that manages your workload to get things done on time, with high quality. You are intellectually curious, always searching for the nuggets that are the genesis of great stories. You have a reporter mindset and ask probing questions to get to the heart of what you need. You are proactive in understanding the business areas you support and are continually working hard to uncover new ways to get the company story out there. You have an uncanny knack for getting to the simple idea and translating it into well-written, compelling content that our customers, partners and other industry thought leaders want to read. You’re comfortable working with ambiguity sometimes, and finding your own answers. You come up with great ideas and know all the steps it takes to move them from concept to launch and over the finish line. You are easy to work with and enjoy being part of a collaborative, fast-paced, and changing environment. Nothing rattles you – you handle pressure-filled situations and tight deadlines with calmness and grace.

Responsibilities

• Drive global communications strategies and plans, including developing pitches and stories, helping lead product launches and executing across multiple channels.
• Manage agency relationships, as an extension of the team, providing strategic direction, holding them accountable to measurable outcomes and motivating them toward success.
• Drive thought leadership to help build company awareness for product innovation and customer-related PR activities.
• Work with team to create original content and oversee execution of various communications activities, including press releases, bylined articles, blogs, etc.
• Help repurpose and integrate content for multiple channels and ensure that messaging and stories are coherent and consistent across multiple types of content.
• Own and optimize AppD’s social media presence across LinkedIn, Twitter, Facebook and Instagram.
• Develop and institute communications protocols, best practices, and processes that will drive greater efficiencies in how we work and operate as a global communications team.
• Develop and manage strong relationships with key analysts in both the IT and industry segments for AppDynamics market.
• Develop a sustainable strategy and plan that incorporates a steady cadence of regular briefings by subject matter experts, including around major product announcements and corporate news.
• Become intimately familiar with the research calendars of our key analysts to ensure optimal inclusion/coverage for AppDynamics in all relevant research; follow the research written by our expanding universe of analysts closely, and ensure that primary research is provided to key AppDynamics executives.
• Synthesize and present key findings, trends and recommendations to AppDynamics executives from the expanding and changing set of market research available.
• Execute briefings and inquiries with relevant analysts and company spokespersons to ensure ongoing engagement and to affect positive opinions of AppDynamics, its market strategies, products and services with the analysts.
• Increase AppDynamics inclusion in analyst research reports, market perspectives, market share data and industry event presentations, where applicable.
• Negotiate with, and push back on analysts who incorrectly position AppDynamics.
• Assist with internal and or/custom primary research studies that can be leveraged to inform external audiences, including the analyst community.

Requirements

• 12+ years of experience that includes PR agency and in-house communications roles
• Bachelors in Journalism, Marketing, PR, English, Communications or a related field
• Management / leadership experience
• Exceptional ability to write and communicate clearly and concisely
• Social media experience
• Engage, build and nurture media relationships with top tier media and influencers
• An exceptional storyteller that knows how to mine for great stories
• Must be able to simultaneously focus on the big picture, details, and driving results
• Track record creating thought leadership in the technology sector
• Strong strategic thinking and ability to influence at all levels
• Knack for translating complex topics into compelling, digestible stories
• Deep experience executing coordinated, company-wide communications strategies
• Uncanny ability to connect the dots across multiple initiatives
• Superb organizational, project, and time management skills to meet deadlines
• Proven ability to repurpose content into multiple content types for distribution in many channels
• Strong spirit of collaboration and proven ability to work across different groups
• Can give feedback thoughtfully and receive it gracefully
• Passion for creating excellent, high-quality deliverables
• Highly self-motivated and results-driven with a can-do attitude

Nice to Have

• Enterprise software and SaaS experience
• Executive communications experience with C-level execs
• Strong business acumen and quantitative analytical skills

Just a note

Note to Recruiters and Placement Agencies: AppDynamics does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any AppDynamics employee. AppDynamics will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of AppDynamics.

AppDynamics is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other unlawful factor. AppDynamics complies with all applicable laws , including those regarding consideration of qualified applicants with criminal histories (such as the San Francisco Fair Chance Ordinance). If your disability makes it difficult for you to use this site, please contact [email protected]. AppDynamics participates in E-Verify . #appd_jobs