UK Marketing Manager, Social & Influencer

Job Description

ABOUT THE ROLE

Stitch Fix is looking for an experienced and motivated socially-native leader to run our owned social media channels and our local influencer programmes in the UK. In this newly created role, you will develop social media programming that fosters a deep sense of community and grows both brand awareness and engagement. Based in London, you will liaise with other departments across the business (Marketing, Product, PR, Merchandise, Styling, Creative) and report to the UK Director of Marketing & Product.

YOU ARE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOU WILL:

• Develop and execute organic social media strategy for Stitch Fix UK across multiple platforms including Facebook and Instagram
• Refine tiered influencer strategy and work with the PR team to activate and manage influencer relationships
• Develop, manage and scale new Stitch Fix Stylist ambassador programme
• Plan and create locally-native content, working with photographer to produce images and leveraging your own writing abilities to craft engaging and locally relevant copy
• Direct the creative and editorial operations of UK social media content. Manage budget, cross-functional coordination, tools and processes to drive efficiency and alignment
• Liaise with global Creative team to ensure UK platforms are populated with fresh, engaging, and locally relevant content that aligns with global Stitch Fix brand, voice, and content tentpoles
• Develop and manage ongoing reporting process to give visibility into content plans and performance of social and influencer programmes, to stakeholders in the UK and the US
• Be an evangelist and thought leader for social media. Keep your finger on the pulse of the latest trends and best practices. Constantly monitor trends, test new channels and ideas, and help all key stakeholders understand what is working and why
• Collaborate with owners of other channels (paid, email, site, etc) to ensure alignment and consistency across the customer journey

WE’RE EXCITED ABOUT YOU BECAUSE:

• You hold a Bachelor’s Degree
• You have 5+ years full-time experience in social and influencer marketing, with a demonstrated track record of success developing marketing strategies and delivering on performance targets. Experience in fashion or e-commerce essential
• You are passionate about social media. You admire influencers and marketers who drive impact through innovation and best practices. You read social media marketing blogs in your spare time and daydream about hashtags, formats, and campaign ideas. You bring expert understanding of different platforms, especially Instagram
• You possess deep knowledge of the UK consumer mindset and landscape, and are excited about creating outstanding customer experiences
• You are adept at crafting creative, clear, and engaging copy. You have an instinct for what works on different channels, and can clearly articulate why
• You are analytical and decisive. You are comfortable manipulating numbers and analysing data to draw out insights and actionable recommendations
• You are a creative soul. You have an eye for design and visual composition, and impeccable attention to detail when it comes to customer-facing work
• You are highly organised and autonomous, with the leadership to drive projects from start to finish, managing multiple stakeholders and creating a positive working environment
• You think strategically. You frame social media marketing strategy in the context of business goals and consumer needs. You consider business objectives, customer needs, ROI, and competitive differentiation
• You are interpersonally dynamic. You build strong relationships, internally and externally
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced environment, fluid environment. You are comfortable with ambiguity, take initiative, and are not afraid to roll up your sleeves. No job is too big or too small
• You are Bright, Kind, and Motivated by Challenge

WHY YOU'LL LOVE WORKING AT STITCH FIX:

• We are a group of bright and kind people who are motivated by challenge. You can be your authentic self here, and are empowered to encourage others to do the same!
• We are a successful, fast-growing company at the forefront of tech and fashion, redefining retail for the next generation
• We are a technologically and data-driven business
• We are committed to our clients and connected through our vision of “Transforming the way people find what they love”
• We love solving problems, thinking creatively and trying new things
• We believe in autonomy & taking initiative
• We are challenged, developed and have meaningful impact
• We take what we do seriously. We don’t take ourselves seriously
• We have a smart, experienced leadership team that wants to do it right & is open to new ideas
• We offer competitive compensation packages and comprehensive health benefits
• You will be proud to say that you work for Stitch Fix and will know that the work you do brings joy to our clients every day

ABOUT STITCH FIX At Stitch Fix, we’re about personal styling for everybody and we believe in both a service and a workplace where you can be your best, most authentic self. We’re the first fashion retailer to combine technology and data science with the human instinct of a Stylist to deliver a deeply personalised shopping experience. This novel juxtaposition attracts a highly diverse group of talented people who are both thinkers and doers. All of this results in a simple, powerful offering to our customers and a successful, growing business serving millions of men, women, and kids. We believe we are only scratching the surface on our opportunity, and we’re looking for incredible people like you to help us carry on that trend.

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