Senior Director -SEO Content Marketing (Charlotte-NC)

Job Description

Credit Karma is looking for a Senior Director of SEO Content Marketing. We are looking for a creative and entrepreneurial individual to scale our content program, focused on helping our existing members, driving new user engagement and providing relevant materials for our under served audiences. This individual will have P&L responsibility and lead an organization comprised of editorial, growth marketing, creative and engineering teams. An essential component of this role will be the ability to find new business opportunities for Credit Karma within the editorial, reviews and content marketing domain. In this role you will lead a world-class organization that includes content creators and optimization specialists. You will be responsible for articulating, developing and executing a strategic vision that will drive substantial growth for Credit Karma.

Responsibilities:

• Build a robust editorial and content marketing strategy that reflects Credit Karma’s mission and puts our members first while also driving business growth.
• Build, mentor, empower and scale a cross-functional team to achieve the above strategy.
• Establish and report out against key performance metrics to measure effectiveness.
• Identify opportunities areas within the finance industry where Credit Karma’s strong brand and relationships can naturally pair well with best in class editorial content.
• Thorough understanding of audience segments and overall member experience, that’s then translated into relevant content strategies for each cohort.
• Responsibility for editorial governance that reflects our brand, tone and style.
• Develop a framework and enforce a process for content decisioning across the unauthenticated portion of the website and app experience.
• Manage ongoing relationships with existing vendors and participate in vendor negotiations.
• Closely monitor digital, social and cultural trends to inform content strategy and optimizations.

Requirements:

• 10+ years experience running teams driving revenue via SEO or content marketing.
• Familiarity with editorial or other content creation.
• Strong analytical skills, able to quickly understand data and use it to influence decision making.
• Deep understanding of marketing principles and the ability to speak confidently about conversion funnels, brand voice, audience segmentation, etc...
• Skill in developing business cases and driving results against them.
• Proven ability to scale content at a growing company and build a successful team.
• Excellent written and verbal communication skills.
• Ability to influence at the leadership level.
• Culture-first leadership style.
• Must be able to prioritize and make tradeoff decisions between disparate teams and resources.
• Requires 20% travel

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