Marketing Science Regional Lead

Job Description

We are looking for a seasoned ad efficacy, measurement, analytics, and attribution leader join Snap Inc. This is a crucial, highly cross-functional, and high-visibility role in one of Snap’s most exciting regions. As a Marketing Science Regional Lead, you will be responsible for representing Snap measurement internally to regional leadership and business teams, and externally to our clients. You will guide advertisers on how to understand the efficacy of their campaigns, and help them execute the right tests/research. You will be a strategic leader for the region, and represent its needs globally. Working from our Sydney, AUS office, you possess deep knowledge of omni-channel brand & performance ad measurement, and are familiar with conducting business in Sydney. You have an advanced understanding of ad measurement technologies (e.g. pixels, mobile measurement partners, multi-touch attribution, lift testing) and local/global research vendors & their capabilities. You are able to articulate learning agendas to senior executives at client firms, and conduct the required testing and analysis to execute them. You are fully self-sufficient/creative in finding ways to get at the data and insights needed to tell the right story. This is a senior Individual Contributor (IC) role, based in Sydney. You’ll have lots of client and leadership exposure, direct collaboration with Product, and client-facing teams, and play a key role in driving advertiser and revenue in one of our most exciting regions.

What you’ll do:

• Own and manage regional and client-specific learning agendas geared toward helping advertisers grow their investment profitably on Snap
• Highlight Snap’s value proposition to advertisers and the industry at large by drawing upon internal insights & research, or recommending 3P research needed
• Work with advertisers, agencies, industry trade bodies, and other external stakeholders to advance ad measurement practices
• Participate in account strategy with regional sales and leadership teams

Minimum qualifications:

• Bachelor's degree in a quantitative field such as math/statistics, finance, economics, engineering, business (Masters or undergrad + equivalent experience)
• 7+ years of ad efficacy and insights research experience at a leading ad platform, agency, or research firm.

Preferred qualifications:

• Experience working with sales teams in an analytic/quantitative capacity
• A track record of nuanced data-driven insights to a range of audiences
• Hands-on data analysis experience with standard technical tools like SQL, R, Matlab, Python, etc.
• Deep and broad knowledge of ad measurement ecosystem (e.g., closed loop solutions, lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends
• Self-starter who is equally comfortable presenting to C-level executives as being “plugging in” and writing queries/code