Director, Content Marketing - PPV

Job Description

Disney Streaming Service is looking for a Director, ESPN+ Pay-Per-View to lead marketing strategy for the ESPN+ Pay-Per-View offering. The Director will be the subject matter expert on the ESPN+ PPV brand and lead product positioning, creative development, promotional optimization, and competitive analysis for the product. The ideal candidate has deep knowledge of the Pay-Per-View vertical and a passion for the digital media landscape. The candidate should have a clear understanding of the marketing funnel, knowledgeable about designing experiments, and deriving insights from data with the ultimate goal of growing an engaged audience for ESPN+.
Responsibilities :

• Develop, implement, and execute strategic marketing roadmap that drives user acquisition, conversion, and engagement for ESPN+
• Craft innovative and competitive product positioning for ESPN+ Pay-Per-View offering
• Partner with Product, Media, Lifecycle, Analytics, and Design teams to influence key growth areas, marketing and messaging strategy, and user experience
• Define KPIs to measure campaign success and forecast performance to inform accurate planning
• Imagine, test, and iterate new conversion tactics across on-channel, off-channel, and emerging platforms
• Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
• Manage a team of at least three people

Basic Qualifications :

• 7+ years Marketing experience, preferably in Sports or Pay-Per-View Media
• Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
• Collaborative leader comfortable with complex, cross-functional projects across teams and leagues
• Clear understanding of full funnel marketing, digital media KPIs and attribution.
• Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
• Balance of creative and analytical thinking

Preferred Qualifications:

• Proven track record of delivering growth from multiple digital advertising sources, and executing key analyses with minimal supervision.
• Experience leading cross-functional team alignment and strategic planning
• A self-starter capable of working independently but also as part of a team
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Passion for the digital media and entertainment space

Preferred Education :

• Bachelors, in a Business field preferred