Marketing Analytics Specialist

Job Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
At IBM, progress is our passion. We're dedicated to helping the world work better. Interested in getting involved?
You can. Join us!
IBM Marketing Services Center - Bucharest is looking for talented and proactive people to join its team. The objective of the Center is to act as the marketing engine for IBM across Europe, driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.
About this role
The Analytics Specialist works closely with Marketing in the strategic use of IBM’s databases and processes to support Marketing objectives and activities. The Analytics Specialist is involved in finding new approaches to using data, tools and processes to improve business results offering data analysis & consultancy services. In a digital era, the Analyst needs to understand and work with digital metrics and data.
The Analytics specialist will play a vital advisory role in both stages of the marketing business plan influencing the planning as well as the optimization process with their data knowledge, with a focus on digital, using all available data tools and capabilities.
Key Responsibilities :
1. Connects Analytics findings to create recommendations and insights that enable and improve business decisions, strategic view, key marketing performance objectives by:

• Analyzing overall BU/campaign marketing performance, identifying business impact of marketing activities and audience segments.
• Leveraging client, prospect and marketplace information, analytics and analysis techniques to develop observed behavioral based segmentation, to provide data driven client insights and strategies.
• Offer consultancy /education to other team members on database topics and tools (how to, campaign planning, new capabilities, nurture)

2. Consults and collaborates within Diamond Teams in the strategic use of IBM’s databases and tools to support marketing campaigns execution by:

• Leading discussions for understanding the business need and the requirements, choose the right campaigns for the Markets and adapt them accordingly
• Ensure the DT have the funnel statistics for planning and optimization (tools)
• Engaging proactively on testing new ideas/adjusting campaigns based on "near real time" analyses
• Interpreting, presenting the results/insights of the analyzes and driving campaign improvement by providing recommendation

3. Continuous education on new tools and educate the Diamond Teams

• Continuously educating oneself and others on the new topics with high focus on digital (e.g. new data capabilities, new reporting tools, new data base etc.)
• Advocating, promoting and providing expertise on the use of data, new models, processes, privacy and tool requirements to the Diamond Team members
• Coordinating the implementation of NWOM pilots/projects focused on data driven capabilities
• Partnering with Geo and WW teams to input requirements into WW and Client Information initiatives (IDM, MPW, DAW, etc. )

4. Ensure Diamond Teams use data in line with GDPR regulations
Required Professional and Technical Expertise

• Deep understanding of marketing data, segmentation, metrics and tools
• Understanding of direct and digital marketing, and concepts of marketing automation
• Strong verbal and written communication skills (excellent English), demonstrated leadership skills, and project management skills.
• Business knowledge and consultative skills / problem solving capability
• Negotiation and communication skills

Preferred Professional and Technical Expertise

• Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)
• Experience in working with SQL, with DB2 skills, Proficient in use of QMF/SPSS or other Query/Insight tools accessing DB2 databases is a plus.

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
About IBM
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.