SAP Concur - Sr Field Marketing Manager Job

Job Description

Requisition ID: 220357
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T3
Hiring Manager: Rhonda Hogan

Recruiter Name: Amy Van Nostran

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

The Senior Field Marketing Manager, Client will drive the client go-to-market strategy for the Canadian Small, Mid-sized and National/GB segments (SMN). This will involve developing and delivering marketing plans to support demand generation activities, vertical segment analysis and focused marketing programs for client marketing in these segments.

The Senior Field Marketing Manager, Client is responsible for delivering an integrated plan of marketing programs, events and communications that drive three main focus areas:

• customer satisfaction
• up-sell of additional products
• retention, loyalty and referenceability
  The role will be responsible for understanding overall SMN Client business goals and working collaboratively with a broader team to successfully plan, coordinate, launch and measure marketing programs to meet those goals. This role will also be responsible for owning and expanding our customer champions program.
  This position works closely with Regional Sales, Marketing Operations, Digital Marketing and Corporate Marketing to drive functional alignment and measure marketing and sales pipeline.
  The role is a budget owner for specific tactics/strategies and is required to manage and report on spend in line with finance team requirements. This individual must be an excellent communicator, have strong cross group collaboration skills, be action oriented and be good at planning and organization.
  As an individual contributor, the incumbent will be responsible for understanding overall business goals and working collaboratively with broader teams to successfully plan, coordinate, launch and measure marketing programs to meet those goals.
  

Responsibilities:

• Lead the Canadian cross sell, upsell and retention strategy for SMN client marketing.
• Develop marketing programs targeting key segments to generate leads, maximize conversion rates and generate sales demand
• Interlock with corporate, SAP Marketing and local marketing to promote and support programs, web content, collateral, white papers, and case studies
• Report on results via key analytical tools providing metrics and comparing against benchmarks, response and conversion rates and pipeline
• Analyze data for trends & develop and execute corresponding actions
• Build and maintain effective communication and relationships with multiple internal stakeholders and external agencies
• Juggle multiple projects in a dynamic, high-pressure environment
• Must be comfortable working independently as part of a remote team
• Be aware of, and comply with, all corporate policies

Education, Experience and Training required:

• Degree level education with 10+ years marketing experience in B2B marketing
• Quantifable and Proven experience creating and implementing programs that target then cross sell and upsell to increase SOW from customers
• Familiarity with CRM tools, marketing automation, and business intelligence tools
• Must be comfortable working independently as part of a remote team
• Broad business acumen: ability to interpret and utilize industry information to analyze opportunities
• Must be extremely organized and detail-oriented with strong project management skills

Job Specific Specialized Knowledge & Skills:

• Strong communication and interpersonal skills and ability to work with different personalities who are all remote
• Must be comfortable working / dealing with ambiguity
• Flexibility and willingness to work on a broad variety of tasks
• Willingness and ability to accommodate meetings in different time zones
• Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager and demanded by key customers
• Travel up to 10% of the time

Critical Performance Competencies:

• Demonstrates different influence styles as appropriate to situation while maintaining positive relationships
• Builds and maintains trusting relationships with associates and internal customers
• Effectively transfers thoughts and expresses ideas using speech, and listening skills to influences others and gain support
• Adjusts to new, different, or changing requirements
• Listens with objectivity and checks for understanding
• Persists despite obstacles and opposition or set backs
• Competitive, high achiever
• Holds self accountable for results
• Conveys a sense of urgency and drives issues to closure

Working hours:

• 40+ hours per week will typically be necessary to accomplish performance objectives and to provide satisfactory job presence and/or responsiveness
• Flexibility as to the specific working hours may be required or available

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: [email protected] or [email protected] , APJ: [email protected] , EMEA: [email protected] ).

Successful candidates might be required to undergo a background verification with an external vendor.

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