Performance Marketing- Paid Social and Display, Sr. Manager

Job Description

Zendesk is looking for an accomplished Senior Performance Marketing Manager to develop and execute our paid social and display strategy, driving high-performing initiatives to improve the return on our marketing investment and grow leads and revenue from paid social campaigns. This is an exciting opportunity for a Performance marketing guru with consistent performance in optimizing complex global paid media campaigns for multiple products and audiences in a dynamic environment. Ideally, you will be a data-driven self-starter, both highly analytical as well as adept at building strategic relationships at all levels of the organization. You are someone who enjoys formulating hypotheses, developing testing plans and iterating based on data-supported insights.

What you'll do:

• Be the global lead in charge of building out and expanding a performance-focused paid social and display marketing program at Zendesk
• Build, lead and maintain framework and roadmap for your channels
• Actively deploy testing of known paid media levers- bidding, audience and creative
• Develop and refine audience strategy, working cross functionally with partners to improve the relevance and effectiveness of your channel
• Develop a framework to execute against both prospecting and remarketing strategies across platforms like LinkedIn, Facebook and Instagram, leading performance to strict value goals
• Develop Zendesk’s Display practice from the ground up, recommending investment in ad tech tools as needed
• Take an active role in improving direct response creative ads by assessing the content/creative and recommending fresh creative to improve upfront economics
• Work with the core performance team in HQ as well as in regions on budgeting and pipeline forecasts, allocating and maxing out spend against the most efficient strategies Collaborate with regional teams sharing performance insights but also using their local expertize to make social campaigns even more effective
• Communicate big-wins for platforms and flagging of potential red-flags just as fast
• Communicate with regional and cross-functional partners as needed

Who you are:

• You are a seasoned paid media authority with a playbook of proven tips and tricks to meet ambitious value driven goals.
• You are constantly on the lookout for the next tactic that will take your programs to new heights
• You have experience handling large budgets of 1MM+
• You are accustomed to a highly matrixed organization managing directly a team of 4 people, as well as regional performance resources with dotted-line reporting
• You are eager to roll up your sleeves- we are building a team of do’ers who like tinkering and testing using all the different levers available- bids, budgets, placement types, audience targeting, creative, CTA
• You have strong analytical skills and can independently pull insights from large data sets (it goes without mentioning that you have strong excel skills. SQL skills are a bonus)
• You pay very close attention to innovations in your space and have a POV on how we can apply it to scale our programs

What you bring:

• Experience in B2B marketing and familiarity with B2B metrics preferred but not necessary
• 7+ years in a performance marketing role at an agency or in-house
• End to end understanding of the advertising process- campaign set up, tracking, optimization and attribution
• Ability to dig into performance data, to understand and articulate variation in performance versus goals
• Deep expertise in demonstrating 1st and 3rd data to drive performance
• Highly organized, detail oriented with an experimentation-driven mindset
• This position will have 4 direct reports (2 of which will need to be hired) and previous experience managing talent is strongly preferred. This person will also be tasked with including regionally based performance resources with dotted line reporting

The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com . Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. Apply for this job