Global Influencer & Community Lead, Lux

Job Description

Airbnb is the world’s largest community-driven hospitality company and our mission is inherently social. Every single day, we connect thousands of guests and hosts online, leading to meaningful travel experiences in the real world. From treehouses to castles, Airbnb gives access to the most interesting places to stay around the world, putting you in the local scene and connecting you with unforgettable characters that become part of your story. Travel inspires some of our best and most memorable stories, and travel with Airbnb facilitates even more interesting experiences and stories that are worth sharing.

In just 10 years Airbnb has become one of the world's most influential brands. That influence is set to get a whole lot more impactful via the launch of Airbnb Lux, Airbnb's own brand of luxury homes. Our ambition is to shape the future of luxury travel and make, shape and lead significant cultural impact and, in turn, establish Airbnb as a voice and authority in luxury travel.

In order to realize this opportunity, Airbnb Lux is looking for an Influencer Marketing Lead to conduct our efforts in getting the right people to spark the right conversations about our brand, in an authentic way. In doing so, s/he is supporting establishing our brand credibility and helping bring it to life.

The Global Influencer Marketing Lead will report to the Global Head of Brand and Strategy, Lux and be based in New York City. S/he will be responsible for the strategy, management and execution of celebrity and influencer marketing for the Lux organization. Success in this role is defined by the individual’s ability to solidify the Luxe brand's reputation and convert the world's most discerning luxury travelers to passionate Luxe users + fans."; integrating Airbnb Lux into the fabric of culture creation.

This role will partner closely with Social Marketing, Brand Marketing, Design, Lifecycle and Communications/PR teams across the company to develop a unique point of view for Airbnb on luxury.

Responsibilities

• Develop and lead global influencer relationship strategy for Airbnb Lux
• Build and maintain brand relationships with tastemakers, influencers, and celebrities across industries and communities of passion to meet brand needs across teams
• Leverage relationships to activate against cross-functional company programs and opportunities that power Airbnb’s presence in the zeitgeist. Internal partners to support will include but are not limited to Marketing, Public Relations, Legal
• Determine and operationalize the “path to relationship” for influencers from CRM, services, and communication flow
• Manage measurement of ROI for influencer programs
• Track and communicate team progress, budget management, etc. in weekly meetings; drive presentations / check-ins with company leadership
• Assist the Head of Brand in strategizing around key relationships that drive holistic and cohesive narratives, and support multiple goals (i.e. magazine, PR, content etc.)

Required Experience, Skills and Knowledge

• Proven ability to develop and deliver on global strategy
• 8+ years' experience, plus relevant education delivering high return marketing programs
• Specific experience within the celebrity and influencer category of marketing / relationship building.
• Experience in non-endorsement deals, as well as multifaceted talent engagements a plus
• Well connected and fully immersed in the influencers, celebs community with an already full Rolodex
• Tapped into the pulse of “Luxury” and the cultural verticals that orbit the category (i.e. Fashion, Art, Music, Design, Film)
• Proficiency in building relationships across a diverse range of people across departments and industries
• Experience in effectively building, managing and nurturing a team
• Strong knowledge base and experience with social, content, event, and brand PR activations and measurement
• Proven effectiveness in developing programs for global goals
• Self-starter with entrepreneurial qualities; advances projects and manages agencies, vendors and teams with minimal day-to-day oversight
• Strong knowledge of FTC landscape around celebrity and influencer engagement
• Ability and desire to travel; role will require global travel, sometimes last minute in nature

Benefits

• $2000 yearly employee travel coupon
• Equity
• Competitive salary
• Paid time off
• Medical, dental, & vision insurance
• Life Insurance and Disability Benefits
• 401K
• Flexible Spending Accounts
• Apple equipment
• Daily breakfast, lunch & dinner
• Weekly happy hour