Marketing Data Analyst - Website Experimentation

Job Description

Zendesk is seeking a Marketing Data Analyst to join the Growth Marketing team. You’ll be joining a motley crew of soccer players, motorcycle riders, sous vide fanatics, and an improv champ! We are data driven marketers, so every major decision starts with data analysis to identify opportunity areas and to measure our efforts. You’ll be diving into a wide scope of sales, marketing, and product data to help our fabulous Web Team plan, prioritise and track experiments to optimise our website and achieve our ambitious goals. Who we're looking for: You are a team player, a fun fact sharer, looking to inspire and be inspired, not needing sole credit for wins and able to support others selflessly. You enjoy a challenge and see it as an opportunity. You have the technical skills to analyze data and the people skills to present to a variety of audiences. Unafraid to admit failure and always eager to find solutions, you are resourceful, self-motivated to learn and unafraid to ask questions in order to grow.

Responsibilities:

• Help answer ad-hoc big (and small) questions by analyzing company data from any and all channels and sources that drive the leads, pipeline and bookings of our various teams
• Be rigorous about monitoring metric performance and don’t hesitate to point out new trends or flag potential issues
• Sift through large datasets via query languages and BI tools for dashboards and reporting and create new complex datasets by collecting data from multiple sources
• Be courageous when scoping, sizing and fulfilling large and small requests, balancing efficiency and quality
• Assist with the evolution of our multi touch attribution model and maintain marketing tracking and data quality
• Use your visual and logical creativity to design and build insightful dashboards for teams to stay on top of their KPIs and initiatives
• Educate and support teams with strategies on how to connect data to results

Desired Skills & Experience:

• 2+ years of experience in strategy consulting, data analytics, business intelligence, or related field
• BS/BA degree in business engineering, economics, or a related degree OR equivalent combination of education, training, and experience
• Mastery of Google Analytics for web tracking
• Expertise in website experiments analysis, including calculation of statistical significance
• Experience using Optimizely or similar A/B testing tool preferred
• Experience analyzing CRM data (e.g. Salesforce)Intermediate SQL query writing and experience implementing and working with analytics data warehouses (e.g. BigQuery, MySQL)
• Familiarity with marketing funnel reporting, marketing attribution, and industry KPIs, such as impressions, website sessions, MQLs, pipeline, and MRR
• Excellent written and interpersonal skills. Comfortable presenting data to a variety of audiences and providing recommendations with confidence to senior level partners, even when there is ambiguity involved
• Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
• Talent for translating data into easy-to-understand, actionable insights

#LI-MG1 The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com . Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. Apply for this job