Digital Marketing Manager

Job Description

Groupon is a global leader in local commerce, and one of the most mobile e-commerce companies in the world. We operate in 15 countries, have over 50 million active customers, attract over 150 million monthly unique visitors. Over 92 million people have downloaded our app, and more than half of our transactions are executed on a mobile device.

The Groupon Partner Network (GPN) is Groupon’s affiliate program, focused on helping online publishers and developers deliver compelling offers to their users through the promotion of Groupon deals. As a result, we are entering a period of unprecedented productivity and growth, which means our team is transforming.

As a Digital Marketing Manager on our Affiliate Marketing team, you will plan the affiliate promotions for all Groupon sales, events, and seasonal activities with our partners. You will work with a mix of publishers, but will mainly focus on building and growing the top partners in the Groupon Affiliate Network. You will have the autonomy to ‘act like it’s your business’: we trust our teammates to prioritize accounts, negotiate complex offers, and craft compelling offer structures to further our team’s business goals .

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a significant impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

You’ll spend time on the following:

• You will evaluate the performance of individual affiliates and similar groups of publishers with an analytical approach
• You will complete in-depth analysis on profitability by affiliate and segment
• You will apply your insights on performance to develop and implement strategies that maximize profit and activations across your entire publisher portfolio
• Forecasting how much revenue and profit we will drive from each affiliate
• Planning the marketing for the affiliates in your portfolio
• Partnering with Engineering on projects that will help drive incremental volume
• Managing and optimize the top partners in the Groupon Partner Network
• Handling vendors and agencies within affiliate and CSEs

We’re excited about you if you have:

• You have 3-5+ years in a digital marketing or e-commerce business; affiliate marketing experience is a plus
• You bring 3+ years in account management with e-commerce partner or client negotiation responsibility to the table
• Knowledge of CPC-based distribution partners, bid management, and optimization a plus
• Knowledge of individual affiliate business models, e.g. coupons, loyalty, paid search, content, etc.
• You're an Excel wizard, especially with large data manipulation, modeling, and SQL
• You're think big and enjoy using analytics to tackle problems
• You thrive in a team environment
• You're comfortable juggling multiple things at once and are like a human trapper keeper when it comes to organization
• Bonus points if you have experience negotiating large publisher marketing campaigns
• Self-starter, strong sense of ownership, and enjoy getting things done