Director | Marketplace Marketing

Job Description

About Houzz Houzz is the leading home renovation and design platform in the world. We have a highly engaged community of more than 40 million unique monthly users who leverage our technologies to find inspiration for their next home project, connect with over 2.3 million home design and remodeling professionals and discover products in the Houzz Shop. About the Role Houzz, the revolutionary platform for residential remodeling and design, is looking for a consumer marketing leader to help increase traffic, drive new user acquisition, revenue and long term engagement. This role will own all marketing activities tied to our eCommerce marketplace which is one of Houzz’s biggest businesses.

What You’ll Do

• Set the vision, strategy and execution for end-to-end Marketplace marketing at Houzz
• Manage and grow our team of high performance digital marketers
• Create and execute paid search (Text and PLA) strategies, design and structure campaigns to maximize ROI and revenue
• Measure and optimize paid search, display/video advertising and direct response social campaigns
• Work with cross-functional teams of creatives and analysts to drive our landing page optimization, product feed, ad creative and cross-channel/device attribution models
• Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs
• Manage our paid digital marketing budget and campaign pacing
• Leverage our strong, authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels

At a Minimum, We’d Like You to Have

• 5-10+ years of consumer marketing experience with at least 5 years of paid and organic search experience driving eCommerce revenue
• Strong people management capabilities in building and managing large high-performing teams
• Experience managing budgets that are tens of millions annually
• A proven track record of running large automated paid media campaigns on Google and Facebook
• Experience marketing the full funnel from branding and awareness campaigns down to retargeting
• Expertise in text and product listing ads on Google, with moderate experience across multiple channels such as SEM, Display and Social
• Expertise at market positioning, value propositions and engaging messaging
• A balance of a creative and analytical mindset and interest
• A detail oriented mindset with strong communication skills
• Advanced Excel skills

Ideally, You’ll Also Have

• eCommerce experience with marketplaces that have a large catalog
• Paid YouTube and Instagram experience
• A bachelors or masters degree in a quantitative field such as economics, math or computer science

__________________ Be Who You Are and Do What You Love at Houzz We’re a Family At Houzz, we strive to create and foster a strong family environment in our workplace. We collaborate to accomplish our goals, always working as a team. We aim to build a culture of inclusion — celebrating and leveraging our differences for the betterment of one another, our products and our community. Houzz team members come from many backgrounds and bring diverse experiences to the company. We take pride in making each person feel at home. We Build the Future Join Houzz in revolutionizing the home remodeling and design industry and have an impact on the more than 40 million homeowners who use our platform every month and the 2.3 million-plus home professionals around the world who are active on the site. Houzz has been named one of the most innovative companies in the world by CNBC and others, and is backed by top venture capitalists. At Houzz, you can help drive the future of an industry worth $1.2 trillion in the U.S. and Europe alone. We Make Things Happen Our team members play a key role in guiding the direction of our company and are able to work across multiple groups to implement fresh ideas that allow Houzz to be the industry leader. If you are interested in applying your passion to create products that will transform the lives of millions of people who are designing, remodeling and decorating their homes, welcome to Houzz. Benefits and Perks • Competitive salary • Flexible paid time off • Commuter benefits • Medical, dental, vision and pet insurance • Maternity/paternity leave program • Employee assistance program • 401k retirement savings plan • Flexible spending accounts • Healthy at Houzz program • Catered meals, fully stocked kitchens and much more! Houzz is an Equal Opportunity Employer. Apply for this job