Senior Analyst, Customer Lifecycle Marketing

Job Description

DUTIES: ANALYZE PERFORMANCE OF COMPANY’S CUSTOMER JOURNEY, INSTRUMENTING AND TRACKING METRICS SUCH AS ENGAGEMENT, CONVERSION, EXPANSION AND CHURN, ETC. HELP SCOPE AND DEVELOP A CUSTOMER EXPERIENCE PLATFORM BY WORKING WITH MARKETING TECHNOLOGY AND MARKETING TEAMS TO BRING MULTIPLE DATA SOURCES TOGETHER WITH A UNIQUE IDENTIFIER. LEVERAGE THAT DATA, ALONG WITH THE FUNNEL METRICS IN THE MARKETING ANALYTICS PIPELINE TO BUILD OUT DASHBOARDS AND VIEWS THAT TRACK THE HEALTH OF THE FULL FUNNEL. APPLY TECHNICAL CREATIVITY, SQL PROGRAMMING, TABLEAU, GOODDATA AND BUSINESS INSTINCTS TO BUILD TOOLS TO AUTOMATE REPORTING AND GENERATE INSIGHTS TO ALLOW CUSTOMER LIFECYCLE MARKETING LEADERS TO QUICKLY AND ACCURATELY ASSESS HOW COMPANY INITIATIVES ARE PERFORMING. RESPONSIBLE FOR DEFINING, IMPLEMENTING, AND SCALING OUR ANALYSIS INFRASTRUCTURE, BUILDING TOOLS THAT MEASURE SUCCESS METRICS AND LET OUR MARKETING LEADERS SELF-SERVE THEIR OWN QUESTIONS, AS WELL AS EXPAND ON THE COLLECTION OF METRICS FOR TRACKING. COLLABORATE OFTEN WITH SENIOR MANAGEMENT ABOUT COMPANY LEVEL KPIS. TRANSLATE DATA-DRIVEN INSIGHTS INTO DECISIONS AND ACTIONS AND WORK WITH A LARGE AND COMPLEX GROUP OF PARTNERS ACROSS THE BUSINESS TO MEASURE, INTERPRET, AND OPTIMIZE EACH PORTION OF THE CUSTOMER JOURNEY TO MAXIMIZE RETURN ON INVESTMENT AND ENGAGEMENT IN PRODUCT. MINIMUM REQUIREMENTS: MASTERS’ DEGREE IN STATISTICS, ECONOMICS, MATHEMATICS, OR COMPUTER SCIENCE OR RELATED FIELD OF STUDY PLUS TWO (2) YEARS’ EXPERIENCE IN REPORTING AND ANALYTICS, SQL PROGRAMMING, DATA VISUALIZATION TOOLS SUCH AS TABLEAU, AD TECH, EXPERIMENTATION, OR CONSULTING REQUIRED, INCLUDING 1-YEAR OF EXPERIENCE WITH CUSTOMER LIFECYCLE MARKETING. ALTERNATE REQUIREMENTS: BACHELOR’S DEGREE IN STATISTICS, ECONOMICS, MATHEMATICS, OR COMPUTER SCIENCE OR RELATED FIELD OF STUDY PLUS FIVE (5) YEARS’ PROGRESSIVE EXPERIENCE REPORTING AND ANALYTICS, SQL PROGRAMMING, DATA VISUALIZATION TOOLS SUCH AS TABLEAU, AD TECH, EXPERIMENTATION, OR CONSULTING REQUIRED, INCLUDING 1-YEAR OF EXPERIENCE WITH CUSTOMER LIFECYCLE MARKETING. SPECIAL REQUIREMENTS: MUST PASS TECHNICAL INTERVIEW. More about our benefits Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more. More about Atlassian Software is changing the world, and we’re at the center of it all. With a customer list that reads like a who's who in tech, and a highly disruptive business model, we’re advancing the art of team collaboration with products like Jira Software, Confluence, Bitbucket, and Trello. Driven by honest values, an amazing culture, and consistent revenue growth, we’re out to unleash the potential of every team. From Amsterdam and Austin to Sydney and San Francisco, we’re looking for people who are powered by passion and eager to do the best work of their lives in a highly autonomous yet collaborative, no B.S. environment. Additional Information We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Apply for this job