Director of Brand Marketing

Job Description

We started our journey in 2007—as a team of two with one big idea. Since then, we’ve grown to over 1,800 employees, sold over 90mm devices, and built a health and fitness community across the globe. In fact, the Fitbit Community has taken enough steps to walk from the Sun to Pluto! Offering award-winning products, a top-rated mobile app, and an easy-to-use online dashboard, Fitbit provides personalized experiences that help our users reach their goals. With a reenergized focus on innovative devices, software services, and consumer health we are transforming the way the world sees health & fitness.

From your first steps as a Fitbitter, you will be at the forefront of developing new products. Our culture combines the spirit of a startup with the perks of being public. We offer a competitive benefits package and amazing perks like unlimited snacks, Friday happy hours, onsite workout classes, and a strong focus on a healthy work-life balance. As part of our team, you’ll have the opportunity to grow your career, contribute your ideas to life-changing products and services, and—above all—have fun doing it.

Fitbit’s HQ campus is located in the heart of San Francisco with office locations in Boston, San Diego and around the world. Think you’ve found your fit?

We started our journey in 2007—as a team of two with one big idea. Since then, we’ve grown to over 1,800 employees, sold over 90mm devices, and built a health and fitness community across the globe. In fact, the Fitbit Community has taken enough steps to walk from the Sun to Pluto! Offering award-winning products, a top-rated mobile app, and an easy-to-use online dashboard, Fitbit provides personalized experiences that help our users reach their goals. With a reenergized focus on innovative devices, software services, and consumer health we are transforming the way the world sees health & fitness.

From your first steps as a Fitbitter, you will be at the forefront of developing new products. Our culture combines the spirit of a startup with the perks of being public. We offer a competitive benefits package and amazing perks like unlimited snacks, Friday happy hours, onsite workout classes, and a strong focus on a healthy work-life balance. As part of our team, you’ll have the opportunity to grow your career, contribute your ideas to life-changing products and services, and—above all—have fun doing it. Fitbit’s HQ campus is located in the heart of San Francisco with office locations in Boston, San Diego and around the world. Think you’ve found your fit?

Job Description

The Fitbit Marketing team is seeking a Sr. Director of Brand Marketing to lead the development of new product introductions and manage our cohesive brand message globally.

Sr. Director will be a critical contributor to brand strategy, lead marketing campaign development, and GTM execution. Grow the Fitbit brand to be a global leader in health and fitness motivation and guidance and help create new experiences to deepen our connections with consumers, partners and the community.

What You'll Do

• Key contributor to comprehensive brand strategy development (vision, mission, values, positioning, architecture, etc).
• Create narratives that artfully weave together the brand, consumer and the business to help guide agency partners and internal creative teams.
• Translate strategy into integrated product and brand plans, campaign deployment, and global alignment.
• Oversee and optimize integrated marketing execution across the marketing mix from digital to TV to print.
• Collaborate with cross-functional marketing groups (Product, Media Planning, PR, Digital, Social etc.) to drive strategic marketing planning and execution.
• Partner with Consumer Research to develop metrics and methodology to track and measure brand health
• Partner with creative directors to manage and guide design and creative development
• Develop internal guidelines, brand assets, and product launch toolkits to enable the organization to execute against the brand efficiently and with a singular voice.
• Collaborate with internal teams to identify and shape new consumer experiences that reinforce and strengthen our brand tenets.

What You'll Need

• Experience with creating, launching and/or revamping national or global consumer brands in a variety of context and scenarios.
• Demonstrated acumen in both leveraging data to establish and build key metrics and the ability to provide direction and feedback to creative agencies and internal teams.
• Experience managing complex projects and agency relationships
• Proven track record of successfully building and executing major marketing and advertising campaigns from conception to execution to optimization
• Outstanding collaborator with strong teamwork and management skills and the ability to collaborate with leaders at all levels of the organization
• Exceptional verbal and written communication and presentation skills
• Adept at working in a cross-functional, matrixed organization
• 12+ years of consumer brand management ideally in health and fitness, experience in consumer electronics a plus

Fitbit is proud to be an equal opportunity employer. We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, ancestry, national origin, citizenship, religion, age, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), sexual orientation, gender, gender identity, gender expression, marital status, medical condition, mental or physical disability, military or veteran status, genetic information or other statuses protected by law. We interpret these protected statuses broadly to include both the actual status and any perceptions and assumptions made regarding these statuses.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance Fitbit will consider for employment qualified applicants with arrest and conviction records.