Job Description

At Lyft, community is what we are and it’s what we do. It’s what makes us different. To create the best ride for all, we start in our own community by creating an open, inclusive, and diverse organization where all team members are recognized for what they bring.

Lyft is looking for a proven marketing leader to run all local marketing efforts in Toronto. In this role you will be responsible for planning, building and executing integrated marketing plans for the region as well as serve as a local expert. This role requires an all-around marketing athlete as you’ll have a broad range of responsibilities. These include anything from negotiating and executing major event partnerships to uncovering local consumer insights to creating a local driver acquisition strategy and everything in-between.

You should be a strategic thinker that’s just as comfortable rolling up your sleeves and getting your hands dirty as you are wading through and analyzing data. You need to be a self-starter that requires little direction as you will be part of a small, on-the ground team. An entrepreneurial mindset is crucial in this role--you will be testing, iterating and creating best practices at lightning speed in order to move the needle on your market. This role will own all aspects of local marketing, so candidates skilled in building relationships, and with partnership, events, and guerilla marketing experience are appreciated. As a Local Marketing Manager you will report to the Senior Manager of Regional Marketing.

Responsibilities:

• Achieve aggressive rider acquisition, ride and brand growth goals
• Help define Toronto's brand strategy with an emphasis on civic integration and values
• Develop integrated marketing plans in line with national brand strategy
• Spearhead and create local programs, activations, and partnerships
• Build relationships with government, brand, nonprofit, business, and other community leaders
• Uncover local rider, driver and market insights
• Coordinate and lead efforts with cross-functional business partners, fellow local marketing managers, and counterparts on the centralized marketing team
• Lead and develop regional marketing team with direct reports in multiple cities
• Test, learn and evolve the practice of local marketing at Lyft through scalable efforts
• Establish best practices and write playbooks to support

Experience :

• 7+ years of marketing experience
• Entrepreneurial self-starter: you can build something out of nothing w/minimal oversight
• Strategic thinker and strong execution skills
• Analytical mindset: you are a data-driven problem solver
• Experience working for or with nonprofits a plus
• Cross-functional collaborator: you’ll need to influence and collaborate from afar
• Management experience
• Deep city knowledge and network
• Passion for Lyft and changing the world

Benefits:

• Extended health and dental coverage options
• In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
• 4 Floating Holidays each calendar year
• Retirement Savings Plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.