Lifecycle Marketing Manager

Job Description

Description

The Lifecycle Marketing Manager sits at the cross-roads of our Product Marketing team, our Lifecycle/CRM team, Product team, and our Analytics/Data Science teams. This exciting role serves a unique function of understanding business needs and objectives, digesting powerful data insights, and translating those into actionable and effective campaigns that leverage consistent cross-channel communications, highly personalized content, and precise targeting. A Lifecycle Marketing Manager has at least five years of experience working on the design and execution of data-driven marketing initiatives. In addition to relevant technology expertise, this individual must be able to gather and translate business requirements into a technology solution and then implement that solution in an accurate, efficient and reliable manner. The Lifecycle Marketing Manager must be familiar with various data extraction/manipulation techniques such as select, filter, segment, merge-purge, joins, etc. This individual must also have a strong aptitude to learn new tools and will be expected to become a power-user of a campaign management / workflow tool. The Lifecycle Marketing Manager is the lead for most engagements and instills confidence through maturity, expertise and impeccable communications (written and oral) with customers.

At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money—a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.

Essential Functions & Responsibilities

Own the full lifecycle strategy and execution for an assigned SoFi product

• At an advanced level, design data-driven marketing initiatives utilizing a campaign management tool (Cheetahmail, RedPoint & Braze preferred) perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• Gather and confirm prospect and/or customer audience specifications when gathering campaign information
• Meet face to face with internal “clients” (Product Marketing Managers) to understand needs and assist in campaign strategy and tactics
• Execute campaigns (manual or automated) on a daily/weekly/monthly/as-needed basis and generate output files to be delivered through various marketing channels (e.g. Email, Push, In-App Messaging, SMS, Digital, Social, OBC, etc.)
• Develop, enforce, and perform quality control activities to ensure processing completes in a timely manner and the output is accurate and complete
• Work with the Product Marketing team to understand and provide guidance regarding campaign objectives, data specifications, technical requirements, etc.
• Work with engineering, product, and analytics teams to 1) understand the data 2) understand key insights and 3) collaborate to identify opportunities for improvement in processing efficiencies
• Ability to use analytically derived model outputs to inform audience selection
• As a senior member of the team, train junior Lifecycle specialists to help advance their skill set

Qualifications

Bachelor Degree in either marketing, economics, statistic, or computer science. MBA or other advanced degree preferred

• Advanced knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
• Experience writing SQL statements for data extraction
• Experience working with real-time web and app event data
• 2-3 years of HTML coding experience
• Understanding of lifecycle marketing vernacular a plus (e.g. modeling, segmentation, test design, control groups, etc.)
• Prior experience with campaign management tools a plus (e.g. Braze, RedPoint, Unica, Aprimo, Alteryx, Adobe Campaign etc.)
• An aptitude to learn new tools and software quickly
• Ability to design and document campaign steps and procedures to be used by team
• Develop and adhere to best practices
• Effective verbal and written communication skills
• Ability to multitask and prioritize to ensure project deadlines are met and deliverables are provided on time

Benefits

• Competitive salary packages and bonuses.
• Comprehensive medical, dental, vision and life insurance as well as disability benefits.
• 100% of medical, vision, and dental premiums paid by SoFI for employees and their dependents.
• Generous vacation and holidays
• 401(k) and education on retirement planning.
• Tuition reimbursement on approved programs, up to $5,250 a year.
• Monthly contribution to help you pay off your student loans.
• Employer paid lunch program and subsidized gym membership.

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