Job Description

At Lyft, community is who we are, it’s what we do, and it’s what makes us different. To create the best ride for all, we start in our own community, by creating an open, inclusive and diverse organization where all team members belong.

Lyft is looking for a proven marketing leader to run marketing efforts in Boston and across New England. In this role you will be responsible for planning, building and executing integrated marketing plans for the region as well as serve as a local expert. This role requires an all-around marketing athlete as you’ll have a broad range of responsibilities. These include anything from negotiating and executing major partnerships to uncovering local consumer insights to creating a local brand strategy and everything in-between.

You should be a strategic thinker that’s just as comfortable rolling up your sleeves and getting your hands dirty as you are wading through and analyzing data. You need to be a self-starter that requires little direction as you will be part of a small, on-the ground team. An entrepreneurial mindset is crucial in this role--you will be testing, iterating and creating best practices at lightning speed in order to move the needle on your market. This role will own all aspects of marketing in New England, so candidates skilled in building relationships, and experience with brand partnerships, public relations, and interacting with regional policy makers appreciated. As a Marketing Manager you will report to the Head of Regional Marketing.

Responsibilities:

• Achieve aggressive brand growth goals
• Help define the Boston brand strategy with an emphasis on civic integration and values
• Develop integrated marketing plans in line with national brand strategy
• Spearhead and create local programs and partnerships
• Build relationships with government, brand, nonprofit, business, and other community leaders
• Uncover local rider, driver and market insights
• Coordinate and lead efforts with cross-functional business partners
• Lead and develop a regional marketing team with two direct reports

Experience:

• 7+ years of marketing experience
• Entrepreneurial self-starter: you can build something out of nothing with minimal oversight
• Strategic thinker and strong execution skills
• Analytical mindset: you are a data-driven problem solver
• Experience working for or with nonprofits a plus
• Cross-functional collaborator: you’ll need to influence and collaborate from afar
• Management experience is a plus
• Deep city knowledge and network
• Passion for Lyft and changing the world

Benefits:

• Great medical, dental, and vision insurance options
• In addition to 11 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Monthly commuter subsidy to cover your transit to work
• 20% off all Lyft rides

Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.