Mobile Marketing Manager

Job Description

ABOUT THE ROLE: This position will be focused on helping Udemy define the growth strategy for the mobile app and execute on mobile campaigns to both new and existing users. We are looking to hire experienced mobile marketers at varying levels depending on experience, skills and fit. Udemy is quickly becoming a mobile first company. We want our students and instructors to be able to engage, teach and learn wherever they are around the world. There’s a massive opportunity to reach our customers and potential customers where they are spending time - on their mobile devices. Are you a hungry mobile marketer ready to tackle a complex challenge? Are you ready to help Udemy accelerate our mobile growth?

Here’s what you’ll be doing:

• Help develop a holistic mobile strategy for growing and monetizing our global mobile user base
• Own app store optimization (ASO) efforts across both the iOS App Store and Google Play through A/B testing, managing search keywords, screenshots, videos, icons, and reviews to maximize install rate and rankings
• Manage the localization of our app store presence to maximize our global appeal and provide a better experience for our international users
• Work with our Apple and Google representatives to get featured in their app store promotions, including home page, category pages, and editorial content
• Collaborate with strategy, product and engineering to identify and drive promotions and product features that will help get us featured in app stores and drive installs, including push notifications and more
• Work with other mobile team members on paid user acquisition online marketing programs for Udemy’s mobile app from strategy to execution
• Drive mobile installs to existing user base and improve user retention and LTV
• Work with cross-functional teams to drive mobile installs to existing user base and improve user retention and LTV
• Work with product and data infrastructure teams to build a source of truth for cross-device mobile campaigns that will help us design successful acquisition and retention strategies
• Help improve our understanding of campaign effectiveness and holistic mobile acquisition strategies using first-party data (SQL, Excel) and third-party data tools (Branch, Firebase, etc.)
• Stay on top of the many latest development in mobile marketing, across individual apps and Apple and Google’s changes
• Identify opportunities to drive paid installs outside of traditional ads “duopoly” e.g. mobile app networks, affiliates, etc.
• Collaborate with designers to develop compelling ad creative that will resonate with prospective students in key international markets
• QA ad creative (format and translation) to ensure error free deployment
• Influence and improve our paid traffic and monetization strategy for mobile web campaigns and ensure coordination between these campaigns and app acquisition
• Support additional paid acquisition efforts as needed including seasonal promotions, category expansion etc.

We’re excited about you because you have:

• 2-4 years experience in mobile marketing with an additional 2 years in consumer internet marketing (Marketing Manager)
• 4-6 years experience in mobile marketing with an additional 4 years in consumer internet marketing, advertising or other related fields (Sr. Marketing Manager.)
• Highly structured and an analytical approach to problem solving -- you love digging into the numbers and uncovering hidden opportunities
• Understanding of the mobile space, including the key players and technical hurdles and how it differs from traditional digital advertising
• Comfort with the uncertainty that comes with new initiatives, you don’t need a certain set of tools to succeed, your happy to build your own or figure out your own insights
• Excellent written communication and copywriting skills, as well as a strong creative intuition on messaging and designs that resonate with consumers
• A strong disposition for data-driven decision making; ability to write SQL queries (or desire to learn)
• A team-oriented mindset and the ability to work with a wide range of individuals
• A willing to help where needed and be flexible. We are a growing company and what works today may not work tomorrow.
• A passion for learning and testing new marketing best practices
• A passion for online education and consumer internet products

ABOUT UDEMY We believe anyone can build the life they imagine through online learning. Today, more than 30 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day. Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), and São Paulo (Brazil). Udemy in the News: The Key To Solving Future Skills Challenges Algorithms are coming for their jobs, so workers are teaching themselves algorithms Distractions Are Costing Companies Millions. Here's Why 66 Percent of Workers Won't Talk About It How Soft Skills Can Help You Get Ahead in a Tech World Apply for this job