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Content Marketing Manager, Uber for Business

Uber

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Job Details

Location: Lower Ground Floor,Paragon Plaza,Phoenix Marketcity, LBS Rd, Kamani, Kurla West, Kurla, Mumbai, Maharashtra 400070, India Posted: Mar 31, 2019

Job Description

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Content Marketing Manager, Uber for Business

Central Marketing, Marketing in Mumbai, India Apply Now

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About the Role

Uber for Business is an all-in-one ground-transportation management platform, enabling companies (of all sizes) to setup an enterprise Uber account and offer rides to employees, clients, customers and more. Thousands of organisations across Asia are already using Uber for Business to give access to safe and affordable transportation to their employees.

The Uber for Business Content Marketer will work to acquire new organizations through thought leadership-driven awareness and lead generation campaigns and strategies. In this role, you will oversee the Uber for Business content marketing strategy which includes everything from managing our content campaigns and editorial calendar to producing web videos or writing long-form content for SEO.

You will also be Uber for Business’ Editor-in-Chief' in Asia as you will manage all freelance contributors and be responsible for our editorial voice. This role works cross-functionally with Communications, Product Marketing, and Brand Marketing teams to drive awareness, leads, and more.

You will work to achieve these goals through content-based strategies ranging from native content placements to paid amplification to partnership placements. At Uber for Business, we are data-driven in everything we do. You should have a creative, innovative approach to content marketing anchored in an obsession with analytics.

What You’ll Do
  • Own Uber for Business content marketing campaign strategy and execution across a variety of channels including web, paid social, partners, email, and more
  • Work cross-functionally with design, product marketing, and other stakeholders to produce a range of multimedia content, ranging from web videos, blog posts, whitepapers, webinars to support high-level marketing team goals and metrics
  • Develop content for partners, influencers, product launches, and syndication relationships, owned properties
  • Work closely with SEO, Product Marketing and Communications to define and drive product and educational narratives
  • Act as Editor and Chief; Own Uber for Business marketing content and editorial calendar in APAC
  • Oversee and optimize Uber for Business blog, newsletter and all other owned content
  • Manage Uber for Businesses team of freelance content contributors
  • Work with content strategists across the organization to ensure consistency of tone and language across the full customer lifecycle
What You’ll Need
  • Minimum 4 years of experience with Content Marketing
  • Experience in B2B marketing, with exposure to enterprise organizations
  • Experience in editorial and strategic content marketing, with a focus on business, finance or technology
  • Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
  • Top notch editing skills
  • A love of writing and content production -- this role will focus heavily on writing and development
  • Experience in managing a content management system
  • The ability to think strategically and develop comprehensive product and educational narratives
  • Track record of developing and managing a robust editorial calendar
  • Working knowledge of SEO best practices, search engine algorithms and ranking strategies
  • A creative approach
  • An energetic and willing attitude
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See our Candidate Privacy Statement

At Uber we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Uber is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

About Uber

We’re building something people use every day. From how you get home from work, to how you eat meals, or how you move huge shipments of absolutely anything, the work we contribute moves the world a few steps forward. And that’s one of the best parts about working here—knowing that the work you do helps shape the future. And getting to that bright future means solving some of the most difficult problems of the present. It takes a lot of hard work, a lot of love, and support from colleagues all over the world. At Uber, we have brought together a world-class collective of problem-solvers. And we all fundamentally understand that tough challenges help us personally grow the most. That’s why we wholeheartedly believe in learning by doing—and that there is no better classroom than real-world experience. Because if it helps you grow, then we all grow. Together.

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