Digital Media & Performance Analyst, LATAM

Job Description

Zendesk is looking for a Digital Media & Performance Analyst to join their rapidly growing Latin American team. Reporting to the Senior Digital & Growth Marketing Manager LATAM. Your objectives will be to raise brand awareness across LATAM, grow the traffic to our websites, increase returns on lead generation activities, and support local demand generation campaigns. To achieve these objectives, you'll lead our digital advertising approach, from strategy to execution. Partner closely with our media agency, media partners and our HQ team. This is an excellent opportunity for someone who is skilled in paid advertising and have experience managing and working with digital agencies. Ideally, we would like for you to be passionate about customer experience and have a keen interest to work in a fast-growing Technology company like Zendesk.

Responsibilities:

• Work closely with the LATAM Regional Marketing teams, digital agencies and the Zendesk global digital team in San Francisco to develop and execute the LATAM digital marketing programs.
• Run and implement Digital Acquisitions Campaigns including Google Search, Google Display Network, Facebook, Instagram, twitter campaigns. Also, content syndication, paid listing and programmatic media.
• Connect on and offline marketing initiatives to ensure a consistent brand message regardless of platform or outlet, ensuring social is thoughtfully factored into partnerships, campaigns, and events.
• Craft, lead, and report on multiple advertising campaigns.
• Collaborate on Landing Page Optimization to drive lead conversion.
• Handle Native Advertising, including generating content.
• Produce monthly and weekly reports to track conversion rates and initiate improvements to campaigns and landing pages to benchmark success with “Return On Investment”.
• Responsible for planning and budgetary control of Social and Native advertising.
• Lead productive working relationships with internal departments, clients, partners, and other team members.
• Conduct and evaluate customer research, market conditions and highly-competitive environment.
• Collaborate with local and global leadership to author, constructively edit, review and maintain overall documentation, such as status reports, timelines, strategic plans/presentations, client estimates, etc.
• Provide leadership in identifying new, creative opportunities to grow existing channels and expand into new channels to drive growth.
• Remain up to date with current web/technological trends and propose new ideas accordingly.
• Assist with other online projects as needed.

Requirements:

• Fluent in English, Spanish and Portuguese.
• Previous experience in a similar digital marketing role.
• Meaningful experience including PPC, e-marketing, social media, analytics, display.
• Knowledge of current online marketing trends and standard methodologies.
• Experience working with agencies and teams across time zones.
• Experience of digital marketing at strategic and hands-on operational level.
• Phenomenal teammate and experience with leading multiple business partners.
• Authoritative experience in frontend or backend development and program management. Be able to pass skills tests including pixel perfect PSD to HTML conversion.
• Experience in responsive design: HTML5, CSS3 media queries, and optimizing for mobile.
• Experience handling digital budgets and digital teams.

The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com . Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. Apply for this job