Digital Marketing Manager, Display and Programmatic Media

Job Description

We are seeking a results oriented Manager to build out our display media presence through traditional and programmatic ad buys. You will be in charge of driving new customer acquisition efforts globally working directly with networks, publishers as well as leveraging bid management platform technologies to target B2B decision makers across the internet, driving new business for Zendesk.

What you'll do:

• Day to day responsibility for planning, activating and optimizing digital media on multiple platforms from adwords inventory, to open exchange inventory, across formats such as display and native advertising
• Oversee campaign budgeting, reviewing pacing and optimizing media- making continual adjustments to performance levers such as creative, targeting and bidding to ensure performance marketing goals are achieved
• Constantly be on the lookout for platforms and inventory sources, data and technology platforms options in marketplace best suited to find B2B audiences with the goal to actively test and understand viability
• Lead and own relationships with vendors and third party services
• Collaborate dedicatedly with the analytics team as a key partner in how display channel attribution is implemented
• Collaborate with creative team in order to build creative on an ongoing basis, A/B testing assets and providing creative team feedback on what works, what doesn’t and building a pipeline of new assets depending on the platforms
• Responsible for independently reporting out on channel performance

Qualifications:

• Deep understanding of what makes display media tick and how best to optimize the channel
• 3-5 years of hands-on experience working directly in self-service programmatic platforms (e.g. DV360, Mediamath, Tradedesk) managing campaigns. Bonus points if you have experience with Account Based Marketing platforms like Demandbase and Terminus.
• Knowledge and understanding of Programmatic space, including 1st, 2nd, 3rd party audience targeting capabilities, open exchange, PMPs and bidding strategies
• Understanding of DMPs and ad tech and martech space useful
• Performance mindset- ability to understand the levers that drive performance and the actions needed to optimize campaigns (audience, bids/budgets, creative, conversion rate levers)
• Proficient in MS Excel
• Self-starter with a high degree of motivation
• Structured thinker and strong analytical skills
• Ability to work across teams and collaborate with cross-functional teams in a dynamic environment
• Strong attention to detail and ability to collaborate
• Bachelor’s degree or equivalent required

The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com . Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. Apply for this job