Senior Regional Marketing Manager, Asia

Job Description

Zendesk is looking for a forward thinking, data-driven and passionate Regional Marketing Manager for Asia, reporting to the APAC Marketing Director based in Melbourne. This person will support growth, revenue generation and brand awareness in Asia. In addition, this position will collaborate closely with Zendesk’s Sales, and Customer Success teams to generate pipeline for current and new customers by developing, managing, executing and tracking demand generation programs.

Responsibilities

• Work with Regional Sales Leadership to design, plan, execute and track an impactful GTM marketing plan meet and/or exceed quarterly pipeline and revenue targets
• Drive and execute marketing campaigns in an effort to penetrate and expand into Enterprise target ABM accounts
• Develop and execute Zendesk-hosted Field events across Asia to drive net new business and uncover new expansion opportunities with existing customers
• Plan and execute our yearly Zendesk Showcase Event, as well as participation in 3rd party dinners, conferences and tradeshows with end-to-end planning, follow-up and ROI measurement
• Manage a quarterly territory budget
• Collaborate with the larger APAC Shared Services Marketing teams including PR and Comms, Campaigns and Digital to ensure an Integrated Regional Marketing approach
• Work closely with outside marketing vendors including PR, Event Agencies, Data Providers and more to get more done
• Utilize systems and tools, such as SFDC and marketing dashboards, to analyze pipeline and opportunity data to best determine marketing mix and ensure marketing impact to bookings and ARR
• Be the face of the Zendesk Brand in Asia and relentless in your pursuit of bringing the Zendesk brand to life

Requirements

• Manage numerous projects simultaneously in a dynamic environment
• Motivated self-starter who thrives in complex fast-paced environments
• Experience with developing, executing and tracking results tied to multi-touch marketing plans
• 10+ years of executing Marketing Programs, including events, direct mail programs and digital advertising
• Data-driven and familiar with Full Funnel Marketing metrics (Leads, Conversion, Pipeline, Revenue)
• Proficiency in G Suite, SFDC, Eloqua and Certain
• Decisive, agile, and iterative; easily able to shift gears between thinking and doing
• Ability to inspire cross-functional teams to work with you and feel great about their contribution
• Strategic thinking and ability to develop complex programs from inception
• Excellent oral and written communication skills to effectively communicate event plans, details and results
• Bachelor's degree required

Personality and soft skills

• You will be a key member of our team, so we are looking for someone vibrant, warm, empathetic, with communicative energy
• You have excellent great problem-solving skills, intuitive and analytical
• You will be the kind of person who can think big, get stuff done and have fun
• The role is very varied, which makes it fun and interesting, hence you will be able to balance big projects with small day to day tasks
• You are able to manage multiple projects simultaneously. Don’t worry, you will get guidance and support from your management team
• You have a flexible mindset, willing to adjust how the role is defined and responsibilities are distributed based on what the business needs at the time
• Customer-centric: you have the ability to put yourself in the customer/prospect/partner’s shoes and apply this empathy to continuously improve their online journey

#LI-AL1 The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com . Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. Apply for this job