Southern Europe Marketing Manager (CONTRACT)

Job Description

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 65,000 cities and over 191 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people. *This role is for a 12 Month Contract*

The Southern Europe Marketing Manager will report to the Senior Marketing Manager, EMEA and will be based in Barcelona. S/he will be responsible for developing and implementing all marketing programs focused in the Southern Europe region - namely, ES, IT & PT but with a focus on ES given that is where the bulk of our marketing investment will be.

S/he will be responsible for driving the key objectives of the region - i.e. positive favourability and demand generation - working collaboratively with cross-functional teams including Growth Marketing, product & product marketing, TAD, community engagement, country leadership, Policy and PR/communications, for effective and impactful integrated plans.

In addition to marketing discipline expertise and being highly detail-oriented, the successful candidate will demonstrate a natural disposition to hosting in his / her daily activities, a willingness to pivot quickly when necessary, and have evidenced being able to act in an agile manner to handle high pressure fast turnaround briefs, leading from strategy all the way through to excellent creative execution, measurement and optimisation. S/he needs to have handled large scale multi channel marketing campaigns before - both digital and ATL, with an acute understanding of media strategy. S/he needs to be responsive and adjust plans accordingly, show a passion for creativity and rigorous analytical thinking, and have experience leading a team and pulling in cross functional marketing partners.

Core Responsibilities:

• Partner closely with country leadership to develop local marketing plans for greatest business impact, in accordance with market opportunity, seasonality, community engagement, and brand health metrics.
• Collaborate across functions to drive highly effective, creatively excellent integrated marketing activities, including but not limited to: advertising; social, digital and experiential conception; media strategy, execution, optimization, and program reporting; and growth and performance tactics.
• Lead the management of creative and media agency partners, seeking out and fostering best-in-class and highly productive agency partnerships
• Oversee and enable a specialist who lead on localization of social strategies, ensuring all marketing activities feel local and personal, wherever possible leveraging existing strategies, content and plans for improved productivity
• Manage analytics and reporting for brand health, business results and marketing activities working closely with Media Managers, FP&A and other analytics teams
• Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
• Conduct and disseminate regular AARs on projects including results, lessons learned and best practices to Global, regional and local internal and external partners
• Manage and track marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
• Work with HQ, finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations

Required Skills/Knowledge/Experience:

• Passion for Airbnb & travel. Experience hosting on the site is a huge plus.
• 10+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer internet space of travel, design, technology, or lifestyle brands
• Experience working on large scale, multi million dollar budget campaigns with multi channel media strategies, including digital and traditional - all the way through from consumer research, strategy, creative development, media, production and measurement.
• Understanding of and experience working with product and/or growth marketing
• An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
• Appetite for a fast-paced environment and desire to constantly reassess and optimise
• Excellent written and oral communication in Spanish and English, ideally with understanding of Italian
• Solid and proven leadership capabilities, building and managing teams / networks, and communicating across national boundaries a must
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!

*Please submit your application in English* Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. Qualified individuals from all walks of life are encouraged to apply. Apply now