Job Description

Senior Manager, Customer Strategy & Digital Marketing

Submit Interest Add to Favorites Remove from Favorites Location: Burbank, CA Additional Locations:
Job Number: 773181 Date posted: 02/24/2019 Description:

The Senior Manager will contribute key marketing support for Kaiser Permanente's largest and most profitable lines of business. To be successful in this role, strong background in the following will be key:

• Strategy development
• Stakeholder management
• Demand generation
• Digital marketing

Provides oversight and/or leads major projects that inform the growth and market strategies essential to KP's revenue, membership and margin goals. Strategic Market Planning Managers provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, market research, deep data analysis&programming); 4) vet findings and make formal recommendations to senior levels of KP leadership; 5) review/approve strategic recommendations. Incumbents would manage teams whose work includes membership forecasts&goals, strategies to achieve membership, revenue&margin goals, market research findings, competitive intelligence insights. Selects, develops, evaluates, coaches, and advises personnel.

Essential Functions:

- Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team.
- Provides oversight, coaching&management to more senior individual contributors (e.g. Analysts, Data Consultants, Senior Market Strategy Consultants I, Senior Market Strategy Consultants II, and Senior Data Consultants).
- Educate and communicate goals, strategy, and methodologies clearly and persuasively.
- Build relationships with internal and external partners.

Basic Qualifications:
Experience
- Minimum eight (8) years of content/functional experience.
- Minimum two (2) years of management experience, OR;
- Master's degree and a minimum four (4) years of experience.
Education
- Bachelor's degree in business, economics, mathematics, statistics, OR four (4) years of experience in related field.
- High School Diploma or General Education Development (GED) required.
License, Certification, Registration
- N/A
Additional Requirements:
- Advanced knowledge (broad expertise or unique knowledge) of policies, practices and systems.
- Develops advanced concepts, techniques, and standards.
- Develops new applications based on professional principles and theories.
- Viewed as functional expert in field within KP.
- Applies advanced principles, theories, and concepts.
- Contributes to the development of innovative principles and ideas.
- Must be able to work in a Labor/Management Partnership environment.

Preferred Qualifications:
- Minimum eight (8) years of content/functional experience preferred.
- Minimum three (3) years of management experience preferred.
- Master's degree preferred.

Primary Location: California,Burbank,Marketing Sales Service and Admin 3100 Thornton Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 4:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Manager with Direct Reports Job Category: Sales and Marketing Department: Strategic Customer Marketing Travel: Yes, 10 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.

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