Consumer Marketing Manager Japan (6-Month Contract)

Job Description

As the Consumer Marketing Manager (6-month contract), you will be a central figure in developing, executing, and optimizing consumer marketing strategies for Spotify in Japan. You will drive brand and product campaigns, working cross-functionally with both internal stakeholders and external partners and agencies. This role covers the full marketing lifecycle—from ideation and briefing to execution and analysis—without direct people management responsibilities. You will ensure all marketing activity resonates locally while representing Spotify’s global brand, helping to grow our presence and capture the hearts and ears of new and existing fans.

What You'll Do

• Develop and optimize Japan marketing strategies, aiming to enhance brand metrics and foster sustained growth. This will involve leveraging both internal data resources and insights from external marketing intelligence partners
• Lead the Consumer Marketing team in collaborating with internal (Content, Media, Partnership, Growth, Music, Podcast, Global Marketing) and external partners for impactful, Japan local campaigns
• Manage external agencies (creative, media, production, marketing intelligence) from kickoff to execution, ensuring excellence and brand alignment
• Build campaign strategies and briefs by leading development of business briefs, campaign briefs, learning agendas, and oversee end-to-end campaign delivery
• Coordinate campaign retrospectives by analyzing performance, extracting insights for future initiatives
• Manage strategic marketing priorities, budgets, and timelines for campaigns and projects
• Work closely with global marketing teams to adapt and localize global strategy/creative assets for Japan
• Ensure brand consistency by maintaining Spotify’s brand story across all communications and campaigns using tools and guidelines
• Stay informed about industry trends, competitor activity, and cultural insights, sharing insights proactively

Who You Are

• A lover of music and/or audio content; passionate about digital and cultural trends
• A self-starter and self-motivator, able to work autonomously in an unstructured, fast-paced environment
• Minimum of 7 years of experience in consumer marketing, brand management, or creative agency roles, and specific experience managing external creative, social, and media agency relationships in Japan
• End-to-end experience in the full marketing lifecycle—including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics
• Excellent project management, organizational, and communication skills (in both Japanese and English)
• Proven ability to convert high-level business and marketing strategy into effective, locally relevant marketing execution across channels
• Analytical approach, comfortable working with data and extracting actionable insights
• Experienced in collaborating with and leading cross-functional, cross-regional teams, and skilled at driving consensus without direct authority
• Curious, proactive problem solver who gets things done with a positive attitude
• Knowledge of both traditional and digital advertising, with a strong professional network in media, marketing, and brand advertising
• Thorough understanding of the competitive digital landscape, as well as mobile and social platforms and their impact on popular culture

Where You'll Be

• This role is based in Tokyo
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service. Apply for this job