Lead - Market Research & Analysis

Job Description

Job Description:

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. AT&T is focused on delivering the best wireless and fiber experiences for our customers. Our Marketing and Research teams are using data-driven insights and the latest market trends to enable strategic decisions that surpass to position AT&T to outpace competitors.

About this Role
AT&T is focused on delivering the best wireless and fiber experiences for our customers. Our Marketing and Research teams are using data-driven insights and the latest market trends to enable strategic decisions that surpass to position AT&T to outpace competitors. This market research and analysis role will gather data and conduct industry and product-specific analyses to assess market conditions and provide Broadband share and Flowshare to support our Fiber and Fixed Wireless products. The analyst will have deep experience with research programs, data analysis tools, and be able curate and develop information to evaluate market and competitive landscape and trends, current and future products, and market strategies.

Summary of Duties:

• Serve as the industry subject matter expert for consumer broadband (fiber and fixed wireless) products by accessing, verifying, organizing, analyzing, and synthesizing market trends, competitive intelligence, earnings, economic indicators, and sales data. Define requirements for analysis, perform analysis, and assess potential business impact.
• Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches, sampling, and data analysis) and the ability to integrate critical information from many diverse areas.
• Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
• Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
• Manage multiple, simultaneous tracking platforms with support from outside research firms
• Partner with cross-functional teams to integrate data, insights, and form recommendations related to company strategies, new products, and marketing tactics
• Manage research studies and present findings on new market areas and future market conditions.
• Tackle complex issues where analysis requires an in-depth evaluation of various factors. Develop holistic stories that integrate data from multiple sources and drive actionable insights for marketing teams and executives.
• Lead cross-functional, advanced analytics initiatives in collaboration with Product, Channel, Sales, and Finance teams.
• Partner with cross-functional teams to integrate data, insights, and form recommendations related to company strategies, new products, and marketing tactics.
• Offer consultation to all levels of marketing to identify opportunities and assess threats to market share and opportunities for improvement.
• Analyze market trends in comparison to AT&T strategies and effectively communicate these insights in both written and verbal formats, differentiating from other market players and dynamics.
• Prepare presentation materials with clear reports, charts, tables, and other visual aids to support findings. Present findings to leadership in a persuasive, passionate, and articulate manner.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Location: Dallas, TX

Our Lead Market Research & Analysis earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.