Marketing Manager

Job Description

WebMD Health Services is part of the WebMD family. We have been designing well-being programs for employers and health plans for over 20 years. Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.

We’re looking for a Marketing Manager to create and deliver a variety of marketing campaigns to build brand awareness and drive leads.As the Marketing Manager, Campaigns, you’ll play a pivotal role in shaping and driving the strategy for our B2B marketing initiatives across multiple channels and touchpoints. You’ll be responsible for strategizing, planning, developing, executing, and optimizing data-driven marketing campaigns that help build brand awareness and drive customer acquisition. You’ll also own our paid media strategy, planning and budgeting across multiple advertising channels including paid search, paid social and retargeting.

Responsibilities:

• Drive strategy and execution of quarterly marketing campaigns
• Actively manage Paid Media strategy
• Work cross-functionally to collaborate with all campaign stakeholders
• Collaborate with design to produce high quality, bold and unique content to support campaigns and paid media
• Manage campaign and paid media budgets
• Write clear marketing copy to promote our products/services

Qualifications and Skills:

• Creative, out-of-the-box thinking
• Exceptional communication, leadership and collaboration skills
• Proven work experience with leading and executing marketing campaigns across multiple channels (digital, social, print, etc.) and/or background in paid media
• Project management skills and attention to detail
• Experience with budgeting and optimization
• We will ask you to provide some examples of your work.
• If you don’t meet all the qualifications - please still apply. We believe in gaining experience to help you grow!