Business Analyst (Data Analyst)

Job Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

• Provide data analysis support for the Commercial Clinical Strategy team, including identification of physician / healthcare professional (HCP) segments best suited to meet objectives of client promotional programs, oversight of strategic programs, and campaign impact analyses using prescription data
• Develop interactive data tools and dashboards aimed at supporting Sales and other internal teams
• Automate and optimize various targeting, campaign management, and pitch processes to reduce lead time and expedite the delivery of client solutions
• Help manage Omnichannel programs which could include creating configurations, monitoring reporting dashboards, and recommending optimizations
• Work with the Machine Learning team to create custom audience segments for each Omnichannel client and monitor investment strategies

• BS in a STEM major

• 1+ years’ of professional or internship experience
• Advanced in Excel
• Proficient in SQL
• Proficient in PowerPoint
• Experience designing or building data visualization dashboards (e.g. Looker, LookerStudio, Tableau)
• Experience with Python, a plus
• Outstanding problem-solving and analytical skills
• High energy, self-motivated, disciplined self-starter with an entrepreneurial spirit
• Outstanding team player, flexible, and adaptable in a fast-paced environment
• Innovative critical thinker and passionate about data
• Ability to balance attention to detail with quick execution against tight timelines
• Strong communication skills, both oral and written – ability to distill complex concepts into easily understandable presentations

• Experience analyzing healthcare data
• Knowledge of healthcare systems and pharmaceutical/biotechnology industries