Director, Growth Marketing

Job Description

About the Role Houzz is looking for a growth expert to increase traffic, deepen user engagement, and drive both acquisition and revenue from industry professionals. This individual will champion the value Houzz Pro provides to professionals, and will own the marketing and analytical infrastructure to guide key decisions across the organization. You will own and optimize paid marketing and lifecycle marketing efforts to acquire and retain users. You will work with a global, cross functional team composed of data scientists, designers, copywriters, product managers, engineers, and PR. As an owner of two of our most important channels, you will also serve as a key thought partner and stakeholder for growth product and sales strategy.

What You’ll Do

• Be the expert on our professionals and homeowners: who they are, what they look for, and how they look for it
• Work with cross-functional teams of creatives and analysts to drive optimizations across paid campaigns, lifecycle campaigns, landing pages, ad and copy creatives, and other channels
• Test new advertising channels, features, and placements with the ability to define, measure and identify successful tests and scale these programs
• Leverage lifecycle to acquire, activate, engage, upsell, and resurrect users based on their individual needs
• Communicate the effectiveness of campaigns to multiple stakeholders across the organization
• Leverage our complex and cross functional teams to identify and drive overall growth
• Build on our brand and incredible wealth of content to execute on marketing strategies
• Be an authority on personalization and customization; utilizing a deep understanding of our users’ needs and behaviors

At a Minimum, We’d Like You to Have

• Minimum 8+ years of growth/marketing experience, including managing a team
• Extensive experience developing paid and lifecycle marketing programs; comfort with segmentation, automation strategies, and quantitative optimizations
• Expertise in landing page optimization and personalization
• A highly analytical and creative mind; develop a thesis, but adapt to results
• Scrappy ability to get stuff done, roll up your sleeves, and tackle something hands-on
• Strong Excel and Powerpoint skills

Ideally, You’ll Also Have

• Experience building and measuring growth product and sales strategies
• Deep analytical expertise, including SQL proficiency

Compensation, Benefits and Perks This role has an annual starting salary range of $175,000 - $215,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location. Benefits and perks include : - Paid time off (PTO) - Home internet stipend - Medical, dental and vision benefits - Maternity/paternity leave program - Employee Assistance Program (EAP) - Professional Development Reimbursement Program - 401(k) retirement savings plans (Pre-Tax and Roth) - Flexible Spending Accounts (FSA) - Medical & Dependent Care - Health Savings Account (HSA) with company contribution - Healthy at Houzz program Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation. We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work. If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process. Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans __________________ Be Who You Are and Do What You Love at Houzz About Houzz When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality. So they built Houzz. Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro ( houzz.com/pro ) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. Our Mission and Core Values We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone. Our Mission To create the best experience for home renovation and design. Our Core Values We’re a Community We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services. We Build the Future We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward. We Make Things Happen We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win. By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice . *Roles listing ‘Remote - US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana. #LI-Remote Apply for this job