Marketing Executive

Job Description

We are looking for a dynamic and strategic marketing executive to join our Direct Subscriptions & CRM Team. In this role, you will play a key role in the definition and implementation of DAZN marketing strategy and the customer relationship activities to grow our revenues and market share. You will closely collaborate with cross-functional teams to ensure alignment with our business objectives and deliver an outstanding local offer in tuning with effective customer value management. Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events. Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new Marketing Executive, you’ll have the opportunity to:

• Deliver excellent customer experiences throughout DAZN ecosystem to enhance customer lifetime value
• Optimise user journeys on the platform and identify new opportunities to maximize KPI’s across all DAZN acquisitions channels and meet business targets
• Analyze market trends, Customer Base KPI’s, consumer behavior and competitive landscape to support strategic decisions and optimize marketing efforts
• Contribute to planning and execution of marketing campaigns
• Collaborate with Product, Rights, Brand, Content and Customer Service teams to ensure seamless customer journeys

You’ll have:

• Demonstrable experience in digital marketing roles, preferably within the media industry
• Expertise in digital marketing, customer experience and data analysis
• Strong analytical skills, with the ability to translate data into actionable insights and strategic recommendations
• Outstanding organizational, planning and time-management skills
• Fluent in Italian and English, both written and spoken
• Passion for sports and entertainment
• Strategic thinker with analytical mindset
• Being familiar with subscription-based business models

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. DAZN VALUES – THE ‘HOW’ IN WHAT WE DO: AMBITIOUS – people who want to make a big impact and drive DAZN forward. INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things. PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day. BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions. At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you. Apply for this job