Analyst, Campaign Success

Job Description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

As a Campaign Success Analyst, you will play a key role in ensuring the successful delivery of
digital campaigns for Medscape customers. This entry-level position offers an exciting
opportunity to work in a fast-paced environment, providing critical insights and optimizations to
drive campaign success. You will monitor campaign performance, analyze data, and collaborate
with cross-functional teams to ensure customer satisfaction and campaign effectiveness Key Responsibilities:
 Monitor and analyze key performance metrics for Medscape customers using automated
dashboards, identifying trends and areas for improvement.
 Collaborate with cross-functional teams to execute optimization plans, utilizing standard
levers to address underperforming campaigns and drive results.
 Participate in regular delivery meetings with internal stakeholders (Planning, Program
Marketing, Sales) to review campaign pacing and progress towards established goals.
 Prepare and distribute weekly, monthly, and ad-hoc performance reports, ensuring
accuracy and actionable insights for internal teams and clients.
 Conduct quality assurance checks on campaign data to ensure reporting and delivery
accuracy.
 Maintain documentation of campaign strategies, changes, and optimizations to support
continuous improvement.
 Assist in A/B testing, implementation, and analysis to optimize campaign performance. Required Skillset:
 Proficiency in Excel: Ability to use functions like pivot tables, VLOOKUP, and other
data analysis tools.
 Strong Analytical Skills: Ability to interpret campaign data, identify trends, and make
data-driven recommendations.
 Attention to Detail: Ability to perform quality checks on data to ensure accuracy in
reports and dashboards.
 Basic Understanding of Digital Marketing: Familiarity with key digital marketing
concepts such as campaign performance metrics, A/B testing, and optimization strategies.
 Problem-Solving Skills: Capability to troubleshoot underperforming campaigns and
propose solutions.
 Excellent Communication Skills: Ability to clearly communicate findings and
recommendations to internal stakeholders and clients, both in writing and verbally.
 Time Management and Organization: Ability to manage multiple tasks and prioritize
in a fast-paced environment.
 Team Collaboration: Comfort working within cross-functional teams, contributing to
shared goals.
 Self-Motivated: Ability to work independently while also being a team player in a
collaborative environment. Qualifications:
 BS/BA or equivalent experience
 Candidate should have a minimum of 6 months to 1 year of experience working in online
media on the content or agency side.