Senior CRM Executive

Job Description

Do you know, love and enjoy all things sport and CRM? Do you enjoy leading within a fast-moving, environment? As an experienced CRM Professional, you will lead the definition and execution of the CRM and Retention strategy for Spain. A passionate sports fan with an intuitive understanding of customer experience, you’ll harness your knowledge in digital & mobile CRM to run a program of personalised communications that strengthen our relationships with customers and drive engagement on our platform. You will have experience setting up and operating marketing technology platforms to deliver highly personalised and relevant direct communications. With strong analytical skills you will be comfortable translating complex data and insight into simple and meaningful customer initiatives and communications. As English language proficiency is a requirement for the role, please submit a CV written in English.

As our new Senior CRM Executive, you’ll have the opportunity to:

• Develop and continually optimize the local CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey.
• Own the execution of the strategy supported by central and local resources. Work together with the wider Marketing Team in the region, local Customer Service and local Programming.
• Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/ retention, win-back) to the business.
• Develop deep understanding of our customer base and share these insights with the wider Marketing, Product, Editorial and CS team.

You'll have:

• Experience leading CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/ reporting)
• Proven experience in digital CRM media, email / mobile app campaign management, analytics, & conversion optimisation.
• Strengths in problem solving, issue-resolution, ability to work in a deadline-driven dynamic work environment, attention to detail, and ability to multitask.
• Proficiency with Marketing Automation Technology Platforms.
• Understanding of engagement and retention metrics.
• Ability to thrive in a fast paced, innovative and collaborative international environment

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. DAZN VALUES – THE ‘HOW’ IN WHAT WE DO: AMBITIOUS – people who want to make a big impact and drive DAZN forward. INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things. PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day. BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions. At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you. Apply for this job