Category Marketing Manager

Job Description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:

Are you passionate about improving people’s lives? Are you interested in products and services that are highly relevant? Are you inspired by working in a dynamic and collaborative team environment working to develop and execute cutting edge marketing that connects transcendent products and services to people when and where they are most relevant? We are looking for exceptional talent that can seamlessly combine marketing expertise, business skills, and creativity to leverage consumer, customer, and partner insights to drive robust, sustainable business results.

The Category Marketing Manager is responsible for bringing Logitech’s Creativity and Productivity (C&P) categories to life in North America. The position is responsible for driving the category P&L and partnering with the Global Commercial Organization to develop a comprehensive strategy including driving demand, growing market share, and executing successful plans built on insights, data, analytics, marketing expertise, and innovation.

The portfolio includes world-class products across the highly relevant C&P categories of MX/Ergo/Lifestyle and Mainstream Pointing Devices and Keyboards. This person should also inspire the Marketing team, Sales and Channel Partners with their category and portfolio vision, leveraging a consumer-centric mindset, and insights-driven plans to achieve revenue targets.

Location: We proudly support a remote/hybrid work culture. However, to meet the needs of the business, this role is located in San Jose, CA or the Bay Area and will report to the Head of PWS for North America.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just do. These are the behaviors you’ll need for success at Logitech. In this role you will:

• Contribute as the Cluster partner and point of contact for the Global Commercial Organization, Sales, Finance, Customer Marketing, PR, and Media
• Inspire category and cross-functional teams, ensure alignment on objectives and a positive team environment
• Drive category marketing innovation and create and bring to life Brand, Category, and multi-channel marketing strategies to deliver measurable growth
• Build, develop and lead a multi-faceted approach to the customer journey with: Digital Marketing, Media, PR, Social Media, Influencer Relations, Events, Implementation of North America Partnerships / Sponsorships and delivery of strategically aligned local partnerships/sponsorships, Point of Sale, Channel/Customer Marketing, Brand.com localization, and more
• Be the expert on category business and represent the voice of the consumers/shoppers BTC/BTB and the marketplace. Understand the competition, consumers, shopper needs and behaviors, and marketplace trends
• Ensure execution of a strong marketing strategy and portfolio plans and partner with Sales teams to ensure strong channel strategy and plans across the region
• Align with GCO on commercial product launch strategy
• Be the champion for the roadmap, maintaining existing business focus while also executing new product launches (including packaging review, launch deliverables such as copy doc, specifications)
• Ensure product expertise in the category
• Provide input to optimize the product portfolio and drive market expansion
• Use GCO insights and toolkits to optimize the Shopper Journey both Online and Offline.
• Define marketing strategies, priorities and plans, NPI launch plans, drive campaign delivery, and execution excellence
• Develop strategic category plans and work with the GCO to provide strong and effective commercial strategy, marketing creative assets, using toolkits and deliverables to align key focus areas.
• Amplify relevant global alliances and partnerships and define category partnership opportunities to build awareness and demand in the region
• Align strategic marketing plans that deliver the category business objectives in the marketplace. Build awareness, relevance, preference, demand, conversion and trusted relationships to drive sustainable category growth
• Ensuring consistent regional/localized marketing plans that are effective, efficient, and resonate with consumers/shoppers (BTC/BTB) at relevant touch points across the consumer/customer journey
• Ensure best in class consumer experiences at each touchpoint along the consumer/customer/shopper journey within brand equity requirements
• Assume accountability for results, category expertise, marketplace knowledge, and product knowledge across the portfolio.
• Establish, track, and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making
• Strategically allocate the category marketing budget across accounts, aligning with each Customer Marketing Manager
• Advocate to GCO the marketing sufficiency tied to category strategy to support the short and mid-term growth plan
• Manage strategic consistency between global business/brand/marketing strategy and local marketing executions, ensuring strong communications and activation, and effective resolution of strategic issues to ultimately meet consumer/BTB and business needs
• Work with GCO to develop a global category community and ensure proper category advocacy, category knowledge and partnerships.

Preferred Qualifications:

We are looking for a special individual with a broad cross-section of skills which should encompass the following skills and behaviors:

• Exceptional marketing and brand experience with a strong focus in integrated marketing from leading CE/ Consumer-centric companies
• Strong capability to provide input to the development of strategic plans and translate those plans into regional-specific marketing strategies. Ability to lead and follow; lead and execute
• Able to articulate and commercialize NPIs and to engage with the Global Commercial Organization on execution of the strategy
• Experience of the full marketing mix, including developing marketing plans, 360 campaigns and delivery of ‘best in class marketing’ within a digital world
• Passion for consumers and shoppers needs aligned with strong business dynamics
• Experience building brand value, strategy recommendations and successfully growing a product line
• In-depth experience in understanding customer preferences, attitudes, insights and other factors that influence strong marketing plans and campaigns
• Superior communication and presentation skills with the ability to influence business, brand, marketing strategy across the organization
• Proven leadership skills to create strong internal/external relationships while being a global team player
• Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical
• Ability to view issues from a broad strategic perspective and strong experience in problem-solving, influencing, and decision making
• Organizational savvy to understand how to get things done in a matrix organization
• Self-management skills and self-starter attitude.
• English fluency- verbal and written is a must.
• Bachelor’s degree, MBA is a plus or equivalent industry experience

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

This position offers an annual OTE (base+variable) typically between $ 133K and $ 200K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.

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