Marketing Research and Intelligence Lead

Job Description

Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. We are looking for a new team member to join our advertising band in Toronto, CA focused on multi-market support across Canada and France. As a Marketing Research and Intelligence (MRI) Lead, you will play a crucial role in developing our advertising business through the development of actionable insights, thought leadership, and measurement studies for leading brands and agencies.

What You'll Do

• Lead, develop and implement the research and measurement strategy for Canada; support and plug into regional strategies for France as a part of multi-market support
• Drive top advertiser partnerships using insights and measurement, including tailored testing strategies and measurement consultation
• Develop, nurture, and grow Canadian-based advertisers who require more proof points and consultation to prove the efficiency of Spotify
• Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams
• Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
• Provide critical media industry expertise - staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, advising Spotify's measurement strategy accordingly
• Educate internal and external partners on media performance trends and standard processes to advise business decisions across our business
• Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
• Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
• You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
• Lead multiple client and agency research external client engagements - presenting thought leadership and measurement insights
• Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
• Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
• Collaborate with leadership partners on Sales and/or Marketing initiatives
• We’re an ever-evolving team working on a fast growing product - expect new challenges all the time!

Who You Are

• Fluency in French and English a plus
• You have 8+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
• Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
• Proven experience partnering with advertisers and driving measurement strategy in a given expertise area
• Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
• High level of experience in running multiple-forms of advertising measurement with 1st and 3rd party research solutions
• Strong background in quantitative advertising research, with proven skills in crafting and analyzing sophisticated research studies
• Extensive expertise in these three measurement areas: Reach: viewability, on-target percentage, etc. Resonance: brand awareness, consideration, intent, etc. Reaction: attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
• Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
• Previous usage of SQL or equivalent is recommended but not required
• You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
• A positive and collaborative teammate who values building positive relationships with colleagues and partners
• Leadership experience, with a track record of managing and mentoring researchers is a plus

Where You'll Be

• For this role there will be some in person meetings, but still allows for flexibility to work from home. We ask that you come into the Toronto office 1-2 times per week.

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