Product Marketing Manager

Job Description

About the Role The ideal candidate will bring an uncompromising customer focus, a passion for products, a data-driven and business-focused mindset, and a large portion of creative thinking. This role is focused specifically on Houzz Pro, our SaaS solution for SMBs in the home building and design world. The product marketing manager for Houzz Pro is a product and customer expert and champion. The role is responsible for positioning/messaging, content, and programs to bring to market our products and new features. This manager works cross functionally with our Product Management, Research, Growth, Sales, and Support to bring our product to market and to influence the future product roadmap and priorities. Core metrics will include activation, feature adoption, and retention.

What You'll Do

• Competencies (Attributes Needed To Be Successful In This Role) :
• Product Expert: Develop a strong understanding of our product and the value it provides to customers. Launch and monetize new features to the installed base as well as to prospects by developing the messaging and core upsell programs, and by partnering with the Sales and Support teams. Use your industry knowledge to guide product development and roadmap priorities
• Customer Expert and Champion: Know the needs, buyer journey, language, and overall mindset of the mid market customer segment and turn those insights into messages and programs that resonate. Champion the customer needs across the company, such as with the Product Team for key features needed or with Support for training or support needs.
• Sales Enablement: Work closely with the sales team to deliver actionable sales enablement materials. Continue to evolve the process to address objections, competition, new capabilities and market shifts.
• Competitive Landscape: Stay on top of the competition in this market segment. Develop competitive overviews and keep the product and sales teams informed about changes in the competitive landscape. Be a champion for new features that are important to stay ahead of competition.
• Data and Insights: In collaboration with the Growth Team, develop a strong focus on analyzing the data around the business (funnel metrics, test results, sales process insights, customer research). Work with the Customer Insights leader on key research required for our key segments.

At a Minimum, We’d Like You to Have

• 1-3 years experience in a product marketing role for a B2B SaaS company, ideally for SMB.
• Experience in a Construction or Interior Design company to understand the workflows and businesses. Or equivalent experience in a software sold into the Construction or Interior Design industries. You’ll use this knowledge to help develop products and features to serve our target customers.
• The ideal candidate will have worked in smaller companies and be successful in a fast moving, entrepreneurial culture. Should have the ability and willingness to stretch from strategic thinking and influencing to the details of execution in order to drive exceptional business results.
• Blends a quantitative and analytical approach with a creative mindset to create innovative programs which drive measurable results. Should have experience with both qualitative and quantitative insights gathering.
• Is a strong communicator and excellent at leading cross functional initiatives.

Compensation, Benefits and Perks This role has an annual starting salary range of $110,000 - $125,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location. Benefits and perks include : -Flexible Paid Time Off (PTO) -Home internet stipend -Medical, dental, and vision benefits -Maternity/paternity leave program -Employee Assistance Program (EAP) -Professional Development Reimbursement Program -401(k) retirement savings plans (Pre-Tax and Roth) -Flexible Spending Accounts (FSA) - Medical & Dependent Care -Health Savings Account (HSA) with company contribution -Healthy at Houzz program Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation. We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work. If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process. Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans __________________ Be Who You Are and Do What You Love at Houzz About Houzz When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality. So they built Houzz. Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro ( houzz.com/pro ) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. Our Mission and Core Values We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone. Our Mission To create the best experience for home renovation and design. Our Core Values We’re a Community We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services. We Build the Future We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward. We Make Things Happen We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win. By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice . *Roles listing ‘Remote - US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana. #LI-Remote Apply for this job