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Integrated Media Planner


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Job Details

Location: USA Posted: Jun 12, 2024

Job Description

* Basis Technologies is aware of scams involving false advertisements for open positions at our company. The fraudulent job postings and emails are unauthorized. Basis would never ask candidates to download an app, purchase products or services, or conduct interviews over text or chat. For more information or if you have been targeted, please reach out to us at: [email protected] . WHO WE ARE Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. Basis Technologies is headquartered in Chicago, and our employees have the flexibility to work in an office location, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada. ABOUT THE TEAM The Strategic Media Services (SMS) team provides strategic partnership and integrated media solutions to our diverse suite of clients. We deliver Raving Fan Service by helping clients challenge their media objectives and realize their business ambitions. Powered by best-in-class research and planning tools, SMS works in partnership with our sales team to tailor our tech enabled services approach to drive better outcomes and media campaigns.


    • Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
    • Delivering integrated media plans considering all media channels based on clear rationale
    • Maintaining a understanding of all syndicated media tools and how they can contribute to the planning task at hand
    • Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
    • Negotiating with vendors to secure the best inventory and pricing available for our clients
    • Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
    • Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media planners.
    • Operating with a solutions-oriented approach and a high degree of client servicing
    • Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members


    • 2+ years of experience in digital media planning and buying
    • Understanding and interest in programmatic media and real-time bidding
    • Experience working alongside a Demand Side Platform
    • Strategic thinking and proactive client service skills
    • Strong written and verbal communication skills
    • Strong issue resolution and problem-solving capabilities
    • Ability to work well in a cross functional team environment
    • Passion for staying current with the latest research and media tools to guide recommendations
    • Intermediate to Advanced Excel and Powerpoint skills


    • Hands on DSP buying experience
    • Previous holistic media planning experience
    • Experience working with a 3rd party ad server
    • Experience in digital reporting dashboards such as Datorama
    • Experience in holistic media planning with a focus on search and social
    • Basis Certified
$57,165 - $92,092 a year Our salary ranges are determined by role, level, and location. Individual salary is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your location during the hiring process. The total compensation package for this position may also include commission or bonus, company equity, and competitive benefits. ANYTHING ELSE? Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements. LIFE WITH BASIS TECHNOLOGIES We take care of our people and believe that our success depends on the growth and well-being of each one of our team members. We've been proudly recognized as: Ad Age, Best Places to Work 2023, 2022, 2013 Built In, Best Workplaces 2023, 2022, 2021 Crain's Best Companies to Work for in Chicago 2022, 2021, 2020, 2014, 2013, 2012, 2011 Crain's Best Companies to Work for in New York 2022, 2021, 2014 Dallas Morning News, Top Workplaces 2021, 2019, 2015 Denver Post, Top Workplaces 2022, 2021, 2020 Denver Business Journal's Largest Employers 2022, 2021, 2020 Fortune Magazine, Best Workplaces 2022, 2021, 2020, 2015, 2014 We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. We are proud to be an equal opportunity employer and are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Basis is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application processes. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]. Information collected and processed as part of any job applications you choose to submit is subject to Basis' privacy policy that you can view here . Apply for this job

About Centro

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

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