Lifecycle Marketer IV

Job Description

This is a Hybrid role in our Barcelona office 1 day per week About the team: We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and lifecycle operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters. The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience. Rover is seeking a Marketer IV, Lifecycle Marketing to create the Pet Sitter Comms strategy of how we need to message Pet Sitters across each lifecycle stage (Acquisition, Engagement, Retention), while supporting our Pet Sitter engagement goals for our Core and New Business Lines. They will work closely with the Lifecycle Marketing strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects. They will be responsible for managing and coaching a small team of direct reports. As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with high-energy, goal-oriented individuals and are constantly seeking opportunities to learn and hone your marketing skills. This role will report to the Sr. Director, Lifecycle Marketing

Responsibilities:

• Be the Lifecycle Strategy lead for our Pet Sitter audience, prioritizing the right projects and GTM campaigns
• Create and optimize Pet Sitter Lifecycle Journey campaigns
• Create and optimize the right Pet Sitter Communication GTM strategy
• Be the expert on the Sitter audience and proactively working with analytics, operations, consumer research on information and data points
• Make recommendations to product, marketing and operations on the best way we need to think about the Pet Sitter customer experience
• Create annual learning agendas and experiments
• Autonomously prioritize projects based on business impact and contribute to annual planning cycles
• Monitor lifecycle channel reporting and provide updates on campaign performance
• Create business briefs where needed on implementation of new lifecycle strategy needs and work with appropriate stakeholders to get project implemented
• Create customer journey maps and work with the UX team on ways we should be thinking about cohesive Pet Sitter experiences
• Be the liaison of Marketing product GTM plans with product and marketing stakeholders
• Work with Lifecycle Operations and Programming to ensure all Pet Sitter related campaigns go out on time
• Keep up to date on the industry with new features, technology and ai
• Create and manage OKRs each quarter

Required Skills:

• 10+ years of Lifecycle and/or CRM experience with a concentration in strategy
• Experience in creating strategic roadmaps that engage and convert audiences
• Track record of implementing successful acquisition and engagement plans that have helped increase business goals.
• Experience using a large ESP (Iterable preferred).
• Customer focused and ability to create customer journey maps.
• Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
• Strategic competence and partnership skills are a must.
• Experience defining, tracking, and analyzing marketing campaigns.
• Effective communication skills across the organization.
• Excellent at building and maintaining strong relationships.
• Strong attention to detail.
• Self-starter that thrives in a fast-paced environment.
• Keeping up to date on current lifecycle marketing trends and standard processes.
• College degree or equivalent experience.

Your Bonus Skills:

• Social, Paid and Digital Marketing Experience
• Strong understanding of deliverability standard methodologies

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