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(Canada) Marketing Manager (1 year contract)


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Job Details

Location: Posted: Feb 20, 2024

Job Description

For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform. With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey. For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn . Contract Duration: 12-16 months Position Location: Remote, North America Position Summary: PointClickCare is looking for an experienced B2B Marketing Manager to joining our growing SaaS healthcare technology company. As a Marketing Manager, you will own planning, executing, and measuring the performance of marketing campaigns for PointClickCare. You will drive product demand through multiple channels including paid ads, publications, web, email, social and multiple onsite channels. You will work closely with cross-functional teams inclusive of Product Managers, Marketers, Content Strategies, Senior Business Leaders, and manage agency production. A successful candidate will have excellent written and oral communication skills, data driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.

Key Responsibilities:

    • Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
    • Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results.
    • Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead.
    • Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
    • Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
    • Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc.
    • Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
    • Manage multiple projects and balancing contending priorities in a rapidly changing environment
    • Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.

Required Experience:

    • 4+ years of B2B marketing experience
    • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
    • Experience using data and metrics to measure Impact and determine improvements
    • Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
    • Experience presenting ideas to various levels of an organization to gain support for initiatives
    • Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
    • Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.
$88,000 - $100,000 a year At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $88,000 - $100,000. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process. #LI-TW1 #LI-Remote It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy . We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected] PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information. Apply for this job

About PointClickCare

PointClickCare develops web-based products and services to help long-term care providers manage the complete lifecycle of resident care.

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