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Brand Marketing Manager, Apex

Electronic Arts

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Job Details

Location: 18 Rue Félix Mangini, 69009 Lyon, France Posted: Dec 13, 2023

Job Description

Contract: permanent
Location: France (or Lyon optional)
Work Model: hybrid or remote, but must be based in France

Join the Respawn Brand Team as the Brand Marketing Manager (FR) for Apex Legends

We are looking for a Brand Marketing Manager with mid-senior level experience in marketing, reporting to the Head of Apex Marketing (Europe).

You will be an essential member of the European marketing team building Apex Legends’ brand, leading and executing its creative go-to-market plans and omni-channel campaigns in France.


  • Create regional integrated marketing plans across owned and partner channels within France that bring player acquisition and engagement
  • Combine player, market/culture and product insights with our goals, to define marketing tactics and KPIs
  • Expert in your local market, utilising data to develop campaigns and strategies unique to your region
  • Embody the voice of our player, their needs, motivations, and insights to assist and inform brand growth, product development and marketing strategies
  • Author campaign briefs and track campaign readiness by setting marketing indicators that improve player acquisition, engagement, retention and advocacy for the brand
  • Track and interpret campaign performance data and turn into actions
  • Manage France’s marketing budget: Inform allocation of marketing budget in collaboration with Head of European Marketing, inform optimisation of investments throughout the year according to campaign and channel performance.
  • Orchestrate local campaign execution as the partner for regional CFX teams and agencies


  • You have broad mid-senior level marketing experience in gaming or entertainment
  • Speak fluent French
  • A thinker, you have analytics skills that translate into brand storytelling
  • A planner, fast learning and excelling with planning tools and software
  • Appetite for everything digital & social - experience developing campaigns and testing new growth platforms
  • Mid-senior level experience leading and executing campaigns with agencies and internally

About Respawn

Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.

About Electronic Arts

Electronic Arts is a leading publisher of games on Console, PC and Mobile. At EA, we exist to Inspire the World to Play. We create amazing experiences for our players everywhere and we consider our players’ experiences first in everything we do.

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