Director, Product Marketing

Job Description

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

Summary:

The Director, Product Marketing is a key contributor leading the part of Acquia’s Product Marketing team responsible for delivering product marketing strategy and execution for the Drupal Cloud products solutions and initiatives. You will recruit, develop and grow a team of product marketing professionals to execute in market. You and your team will collaborate with the wider Product Marketing group in the context of the complete Acquia DXP portfolio.

Key responsibilities include:

• Developing go-to-market (GTM) strategies for the Drupal Cloud product line including Drupal CMS and Cloud Platform solutions. This includes collaborating with the Global Marketing and Drupal Cloud Product Team on:
• Identifying the market opportunity and target buyer personas
• Defining the routes to market
• Developing GTM plans and messaging/positioning
• Validating the approach
• Working with a cross-functional team to implement the plan
• Driving Drupal Cloud sales pipeline
• Tracking and monitoring the success of the plan and revenue for the product
• Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
• Working with the analyst and media relations team to gain valuable insights and advance Acquia Drupal Cloud coverage
• Preparing and delivering presentations as a subject matter expert at live events and webinars
• Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
• Working with the product team to feed field and analyst input back into the Drupal Cloud roadmap
• Working with the AM/CSM teams to ensure product retention and growth within the customer base
• Working with the partner team to grow the Acquia Drupal Cloud footprint with channel partners and technology partners
• Assisting the field in individual deals and sales strategy
• Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
• Leading and developing a team of product marketing professionals

Requirements:

• Background in marketing technology and/or content management spaces
• Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
• Proven impact on core business KPIs
• Track record of recruiting, enabling and empowering high performance teams
• Strong understanding of the content management systems (CMS) market
• Proven success working with cross functional teams for strategic company initiatives
• Strong communication skills, including written and speaking

ACQUIA IS PROUD TO PROVIDE BEST-IN-CLASS BENEFITS OFFERINGS TO OUR EMPLOYEES AND THEIR FAMILIES IN MAINTAINING BOTH A HEALTHY BODY AND A HEALTHY MIND. CORE BENEFITS INCLUDE: COMPETITIVE HEALTHCARE COVERAGE, WELLNESS PROGRAMS, TAKE IT WHEN YOU NEED IT TIME OFF, PARENTAL LEAVE, RECOGNITION PROGRAMS, AND MUCH MORE!

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact [email protected] as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here .