Manager, Global Product Marketing - TOM FORD BEAUTY

Job Description

Manager, Global Product Marketing – TOM FORD BEAUTY

About the Job

The Manager, Global Product Marketing will manage, develop, and implement the product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.

About Your Responsibilities

Innovate products and concepts that create new business opportunities.

· Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers.

· Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries.

· Execute 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels.

· Conduct research to build business case for Product Development and Concept Ideation briefs.

· Prepare Concept Development briefs.

Product strategy that drives business and reinforces brand equity.

· Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy.

· Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition.

· Support mid-management in quarterly report preparation.

· Contribute to recommendations to seize market based on analysis.

· Conduct ad hoc business analysis requests as needed.

Launch plans that incorporate 360 elements.

· Execute timely digital-first launches focused on the consumer journey within designated budget and COG targets.

· Support internal and external sourcing solutions for new products and existing businesses.

· Prepare creative briefs for all programs and launches and coordinate communication with Creative team.

· Coordinate claims testing of insight-based consumer concepts with external partners.

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are.

· Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways.

· Remain relentlessly up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.

· Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach.

Finance and Budget Management.

· Track and assign budget investment priorities based upon key departmental objectives.

· Track fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimizes ineffective spend and maximized ROI.

· Track costs across agencies and technology platform spend.

· Track marketing ROI by optimizing content and channel marketing investments.

· Test faster and lower cost options for acquiring, engaging, and retaining consumers.

Leverage key insights gleaned from a refined analytics practice to inform decisions.

· Utilize analytics throughout function to accomplish strategic goals.

· Use data to inform decision-making for strategy development and adjustments as necessary.

· Track platform engagement and effectiveness through appropriate analytical tools.

Qualifications

About You

· Curative lens on what is innovative.

· Capable of synthesizing data to drive business decisions.

· Forward-looking thinker.

· Trend-hunting mindset.

Experiences You Have

· End-to-end beauty product launches.

· Fragrance marketing experience.

· Innovation ideation and product development.

· Global strategic marketing plans for products and categories.

· Product brief development.

The anticipated base salary range for this position is $81,000 to $133,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life, and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid.

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 232915
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].