Director of Product Marketing

Job Description

Our Growth Mindset (The Mission): Think back on your time in school and a project or experience that got you fired up, curious, and motivated to try your best. Can you remember one? If you’re like us, there are some projects we remember decades later -- those times when we were so engaged in what we were doing that we couldn’t help but learn. Seesaw is a learning platform that brings educators, students, and families together to deepen student learning. Teachers design and facilitate powerful learning experiences, students create, reflect, collaborate and make their learning visible, and families actively support and celebrate student learning. Seesaw is used by millions of K-12 students in over half the schools in the U.S. The Curriculum (Your Role): The Director of Product Marketing helps build an org-wide understanding of our markets, customers, products & value drivers. In this role, you will build relationships across the business, develop joint go-to-market strategies, enable the field, launch new product features, and help shape the product roadmap to support our highly engaged customer base. Your Classmates (The Team): You’ll be working alongside a dedicated and hard-working team of product, and go-to-market (sales, marketing and customer experience) professionals supporting them in achieving our ambitious goals. This role will report directly to our VP of Marketing and be a critical member of the marketing leadership team. Subject Matter (Your Responsibilities): Go-to-market strategy and team management • Lead product marketing team – Hire, coach, and develop a team of product-focused marketers who are chartered with helping Seesaw win markets. • Build and set a strategy for the department. • Help develop and execute the go-to-market strategy for our platform and individual use cases. • Partner with the sales and customer experience teams to assist with sales enablement. • Provide the buyer insights necessary to launch impactful integrated campaigns. • Partner with the Product Team to help shape the roadmap and drive revenue growth for the company. • Work with PR and Analyst firms to keep your pulse on the market and market intelligence Pricing, Packaging, Positioning • Drive market differentiation – Produce crisp, compelling messaging and content that will drive pipeline and revenue goals. Create a messaging architecture and partner with cross-functional teams to develop relevant content and testing plans for new messages. • Establish competitive positioning – Direct competitive research, win/loss, and other feedback mechanisms to determine and evaluate competitive positioning. Arms sales (and GTC teams) with the knowledge and tools to win in competitive settings. • Define and optimize commercial models – Partner with the product organization to define pricing, and packaging and offer strategies that maximize uptake of Seesaw in target markets. Product Launches • Direct product launches – Lead the product launch process and orchestrate the execution of product releases. • Drive the development of core materials including master messaging documents, all website messaging and deliverables, video demos, demo scripts, pitch decks and tutorials, field enablement tools, such as case studies, presentations, white papers, sales kits, field newsletters, competitive battle cards, etc. • Build product marketing toolkits – Build a repeatable model for delivering marketing- and sales-focused toolkits with clear positioning, messages, and content that enable success with target buyers across all channels.

Prerequisites (The Requirements):

• 7+ years of progressive product marketing leadership experience, with significant time in a senior sales role at a fast-paced, ed-tech company. Experience evolving and developing a successful go-to-market strategy in partnership with the product team.
• Broad and deep experience in the K-12 ed-tech sector. Exposure to the platform is most relevant, but curriculum solutions or assessment exposure is valuable.
• Successfully partnered with Product, Marketing, and Finance colleagues to achieve shared goals. Participation in a fast-growth environment is particularly helpful.
• Leads through interpersonal influence- not just authority. For instance, you build strong relationships, help others find meaning and purpose in their work, and inspire those around you through energetic engagement.
• Problem solve with a high degree of intellectual horsepower. More specifically, you solve problems by thinking ahead, reframing the issue, balancing the big picture and details, and quickly cutting through complexity.
• You are motivated by making a difference in solving challenges teachers and administrators face in making engaged learning happen and you care about building a diverse team to better advocate for the needs of users.

A little about us: We are well funded and have an experienced team. Work with the creators & leads of Google Calendar, Picasa, Maps, Facebook Platform, and Twitter. We care about building a diverse and inclusive team to better advocate for the needs of our incredibly diverse K-12 users. We prioritize work-life balance and actually walk the walk -- we care a lot about our work but care more about our friends and family. We encourage everyone to work at a sustainable pace and have an unlimited vacation policy that people actually use. We offer competitive compensation and comprehensive benefits including full medical, dental, and vision coverage, 401(k) with company match, paid parental leave, flexible vacation policy, free lunch, wellness stipend, and charitable donation match. #LI-KP1 #LI-remote Don't let the confidence gap get in the way of applying! We'd love to hear from you. Seesaw provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religious creed, color, sex, sex stereotype, gender, gender identity/gender expression/transgender, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, or military or veteran status. In addition to federal law requirements, Seesaw complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Apply for this job