Marketing Strategist - Claims Marketing

Job Description

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

We’re looking for an ambitious and driven Product Marketing Strategist ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you’ll exhibit a deep understanding of markets and customers to devise and lead a product’s go-to-market strategy and demonstrate excellent leadership and project management skills.

The Product Marketing Strategist will define a marketing strategy and roadmap for solutions for Claims Marketing. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. You’ll apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

• Market & Competitive Intelligence – Understand market and competitive intelligence to develop insights and strategies that inform product positioning and direction
• Customer Journey – Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
• (Product) Strategy – Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
• Marketing Strategy – Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures BU leader and CMO approval
• Messaging & Positioning - Develop product positioning and messaging that differentiates Verisk’s Claims Solutions in the market
• Sales enablement – Work with the product team to develop sales collateral to enable effective selling, and other on-demand materials in support of sales efforts.
• Campaign Development - Conceive of, lead, and launch innovative, integrated, and multimedia marketing campaigns to include email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Deliver superior creative briefs that compel outstanding creative development.
• Marketing Analytics - Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Thought Leader - Serve as internal and market-facing SME/thought leader for the product

Qualifications

• BA in marketing, communications, or related field.
• 5 to 8 years of strategic marketing and/or marketing/product management experience
• Demonstrated success with marketing strategy development and implementation across multiple channels.
• Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management
• Skilled at writing and socializing product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels
• Detail oriented with strong analytical and business problem-solving skills, including financial analysis, ROI analysis, and customer segmentation.
• Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre and post product launch, and define and measure metrics to measure the impact of marketing efforts
• Ability to rapidly prioritize and react to changing business needs and external market dynamics

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed, and motivated; demonstrates endurance

#LI-LM03
#Hybrid

Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best WorkplacesTM list and one of 18 companies on Spain’s Best WorkplacesTM list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We’re 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.
Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.
• Be Remarkable by doing something better each day in service to our customers and each other
• Add Value by delivering immediate and sustained results that drive positive outcomes
• Innovate by redefining what’s possible, embracing challenges, and pushing boundaries

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law