Marketing Director, APAC

Job Description

Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale – last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users.

But we’re so much more than our platform. Although we’ve recently grown to a team of over 1,300 people, Braze still buzzes with energy, collaboration, and transparency. We value curiosity, individuality, and tenacity—as part of the team, you’ll be encouraged to take your seat at the table and create your own destiny. Our values are inspired by our employees, which means Braze is a place where you can truly be yourself. We're growing, with a focus on building for the long term under tenured leadership and continuing to evolve for the better.

Need more proof? Braze is proudly certified as a Great Place to Work® in the U.S. and the UK. In 2022, Braze ranked #1 on Fortune’s Best Small and Medium Workplace in New York, #5 on Fortune’s Best Workplaces for Millennials in the US, and #11 on Fortune’s Best Medium Sized Workplace for Women in the UK.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, and Toronto.

WHAT WE’RE LOOKING FOR

Braze is looking for a Marketing leader to oversee demand generation marketing strategies for APAC and align with APAC go-to-market teams to deliver on quarterly and annual revenue targets. This role will develop regionalized marketing programs focused on new business acquisition for APAC through a portfolio of programs designed to capture and create demand. The role will be responsible for leading a team and creating market development plans, inbound marketing campaigns, high touch activations, events, and ABM marketing. If you have a passion for connecting people and products, we’d love to have you join our growing marketing team.

WHAT YOU’LL DO

The Braze APAC Marketing leader will work cross-functionally to further implement and expand foundational marketing programs and processes, and apply a new geo-centric strategy that supports local teams’ revenue attainment. The role is part liaison, part advocate, and part strategic consultant. It requires a strong and differentiated marketing background, experience working in a matrixed environment, utmost organization of priorities, and the ability to empathize with, and advocate for the APAC marketing team and APAC region within and outside of marketing. You’ll be the glue that connects local marketing campaigns to global HQ marketing campaigns and vice versa. To do this, you’ll be tasked with building strong relationships across the organization–and even stronger relationships with your cross-functional partners within APAC and Marketing at HQ– with the goal to ensure that regionalized programs are smoothly, and fully, executed while sustaining high levels of growth.

Responsibilities include:

• Lead the APAC regional Marketing strategy and ensure execution delivers on revenue goals.
• Partner with APAC Sales and Success leaders, as well as the global Marketing team, to develop and build programs that are scalable and predictable for APAC markets.
• Serve as the voice of the region with respect to regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.
• Create repeatable, predictable programs that build off of global demand generation activities–from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to expand the Braze footprint in APAC.
• Be a thought leader for the brand and serve as a host of specific activations, as well as co-lead custom programs with local leadership; deep knowledge of demo environments and market positioning capabilities are a must.
• Foster the growth of the APAC marketing team including mentorship of direct reports to drive professional growth, governance of programs to ensure scalable best practices, and provide direction to guide the execution of regional activities.
• Deliver on demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the APAC Marketing strategy’s impact.
• Travel into various markets and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts including hands-on involvement in execution of live programs.

WHO YOU ARE

• 10+ years experience in areas of marketing
• Experience at B2B SaaS company
• Experience with regionalized pipeline generation strategy and implementation, including working closely with Sales and Customer Success teams.
• Experience with digital marketing, events, account based marketing
• Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers
• A self-starter with the ability to work independently and as part of a team
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy
• High aptitude for looking at problems as opportunities, and working cross departmentally to create unique solutions to solve them for the benefit of regional programs and/or the company
• Familiarity with tech and marketing communities; familiarity with SaaS business communities
• Travel required
• Bachelor degree required

WHAT WE OFFER

From comprehensive benefits to remote availability to flexible time off, we’ve got you covered so you can prioritize work-life harmony.

• Competitive compensation that includes equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Global presence, dog-friendly offices, and remote availability
• Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
• Community engagement opportunities throughout the year, including an annual company wide Volunteerism Week
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

Details of these benefit plans will be provided if a candidate receives an offer of employment. Benefits may vary by location.

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