Associate Director of Events

Job Description

L iveRamp is the leading data connectivity platform. We believe connected data has the power to change the world, and we aspire to make it safe and easy for companies to use data effectively. This all starts with our brilliant people. Those who want to make a lasting impact in all that they do will find a home at LiveRamp—an inclusive, collaborative environment where exceptional talent is nurtured, championed, and where people matter most.

LiveRamp is looking for an experienced, creative, organized, and data driven leader of events. We are seeking someone who can think out-of-the-box to make every event feel fresh. You must have B2B experience, and have interest in learning our business so that our Events contain the right content. Of course, we need someone who can seamlessly manage multiple workstreams, budgets, and people - always delivering on-time and on-budget. This is a fun role for the person who loves to envision what’s possible and then make it happen.

You will:

• Lead the event strategy, execution, and own the results for LiveRamp.
• You will lead LiveRamp’s 1500+ customer event in late February which includes theme development, agenda-building, speaker selection, partnering with the content team on sessions, bringing in sponsorship dollars to offset costs, and on-site logistics.
• Partner with demand generation to drive audience acquisition both pre- and post-event.
• Manage and mentor a small team of event and field marketers.
• Create and deliver incredible experiences that drive leads and conversion, while delighting our customers, prospects, partners, and employees.
• Produce our full calendar of events from idea to execution. In addition to our annual flagship event, you will own industry trade shows, webinars, and other field activities.
• Develop contacts and relationships with vendors including hotels, restaurants, transportation companies, etc. to secure best possible rates and opportunities for LiveRamp.
• Optimize event and field experience. Evaluate event performance and perform ROI analysis. Iterate on what’s working and what’s not.
• Provide frequent and detailed communication to ensure all sellers are aware of upcoming events and their details, and they have the materials needed to invite customers and prospects.
• Own event promotion across channels.
• Our target audience is the CMO and CIO. The ideal candidate has extensive B2B experience and has worked in an integrated marketing/demand gen organization.

A little more about your team:

You will have a small direct team, a few virtual counterparts, and then vendors we will bring in to help with the large customer event. You and your team will drive the event strategy, planning, and execution for LiveRamp. You will work closely with the Commercial and Sales teams to ensure the event strategy addresses customer needs and brings in the right audience.

In addition to owning and executing the yearly LiveRamp hosted 1500+ customer event, RampUp, your team will be responsible for organizing LiveRamp’s presence at third-party conferences, such as Advertising Week NY and Dreamforce, through sponsorships, planning customer networking events, and coordinating speaking engagements for LiveRamp Executives. You and your team will provide on-site support at each event to ensure smooth execution and successful results.

About you:

• 7+ years experience B2B marketing which includes events expertise and field marketing
• 3+ years people management experience
• Understanding of cultural differences and comfortable leaning on the expertise of the local marketers while still leading the overall strategy and being accountable for execution
• Demonstrated ability to create net new event programs and drive business impact
• Experience working in an integrated marketing/demand gen organization
• Excellent budget management and project management skills
• Excellent written, verbal, and visual presentation skills
• Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
• Working knowledge and comfort working in Salesforce and Marketo
• Ability and willingness to travel ~30-40% of the time

Benefits:

• People: Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive Benefits Package: Medical, dental, vision, life, and disability. Plus, mental health support (via Talkspace), flexible time off, parental leave, family forming benefits, and a flexible lifestyle and wellbeing reimbursement program (up to $375 per quarter, U.S. LiveRampers)
• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
• RampRemote: A comprehensive office equipment and ergonomics program—we prove you with equipment and tools to be your most productive self, no matter where you're located.
• Location: work in the heart of San Francisco and/or from home (remote-eligible roles)

More about us:

LiveRampers are empowered to live our values of committing to shared goals and operational excellence. Connecting LiveRampers to new ideas and to one another is one of our guiding principles—one that informs how we hire, train, and grow our global teams across nine countries and four continents. By continually building inclusive, high belonging teams, LiveRampers can deliver exceptional work, champion innovative ideas, and be their best selves. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. This position requires proof of Covid-19 vaccination due to the nature of work (i.e. required travel, etc.). California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.