Channel Marketing Manager - ITSM, EMEA

Job Description

Working at Atlassian Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company. With a sufficient timezone overlap with the team, we're able to hire eligible candidates for this role from any location in France, Germany, The Netherlands, Poland, and The United Kingdom . If this sparks your interest, apply today and chat with our friendly Recruitment team. Atlassian is a global software company helping teams around the world unleash their potential. We build tools that help teams collaborate, build, and create together. Our global ecosystem of Solution Partners is a vital part of our growing business. Your future team The Channel Marketing team at Atlassian helps our partners grow their business with full-funnel content and programs targeted at relevant personas. On the team, we're seeking a Channel Marketing Manager for ITSM Solutions. You will lead the strategy, integration and execution of campaigns and programs among select channel partners (VARs or Solution Providers) in the IT Service Management space. You will be the key interface between Product Marketing, Channel Programs, Channel Sales & Business Development and Agency teams.

What you'll do

• Own the channel marketing GTM for ITSM with a goal to drive increased and more effective leads for partners. This includes managing the strategy and tactical implementation of digital marketing initiatives, awareness and administration for ITSM in Channel.
• Assist in marketing programs that drive demand for ITSM in Channel for both existing customers and new prospects. You will work directly with agencies and stakeholders to execute program plans, and report back on developments and recommendations to iterate as needed for maximum impact with Partners.
• Ownership and development of marketing content (including playbooks) for partners. Collaborate effectively with product marketing teams and creative agencies to produce collateral that can be modified and customized by partners, such as: emails, landing pages, banner ads, social campaigns, customer presentation decks, white papers, eBooks, web plugins, campaign descriptions and onboarding material. This also includes content strategies and plays for upsell, cross-sell motions for ITSM.
• You will identify gaps in marketing opportunities for Partners, evaluate and pilot programs, make recommendations and sell-through ideas to create cross-functional alignment.
• To bring cross-functional leadership between departments and collaborate and align with the Channel, ITSM Product Marketing and Sales Enablement teams to share priorities, roadmap, and key learnings.
• Ensure all partner communication channels are up to date with the latest and greatest offerings from the Channel Marketing team. Communicate the value of the content and programs; proactively share channel marketing campaigns, and calls to action with appropriate teams via internal communication channels.
• Work with our regional Marketing Agencies in developing the ITSM campaign strategy for LATAM, APAC and EMEA.

Your background

• You must have experience working in Channel, with a strong grasp of the services delivery model. You have knowledge in marketing business solutions like SAAS, technologies, IT or marketing services to different verticals.
• Have a deep understanding of ITSM and ITIL practices.
• You have managed Creative Agencies, and have a basic understanding of CRM systems and lead management.
• Demonstrated ownership of marketing campaigns and solutions, budgets and costs.
• You are an excellent communicator, facilitator and fastidious project manager.
• You have strategic expertise in running high impact programs; with the ability to pivot quickly.
• You enjoy working in a fast-paced, results-driven environment.
• You're comfortable being scrappy and figuring out how to get things done.
• And you thrive in a cross-functional environment, rapidly earning trust and credibility with
• 5+ years of experience in scaling B2B marketing activities for sales/partners/resellers (channel).
• Experience in marketing to highly technical and business audiences; including ability to message and position for each stage of buyer's journey.
• Fluency with a range of marketing tactics, including lead generation, social marketing, email marketing, landing page optimization, etc.
• Excellent written and verbal communication, teamwork, and organizational skills.
• Creative and copy judgment, with a keen eye for detail; advanced presentation skills.
• Ability to work across timezones in EMEA, AMER and occasionally APAC.
• Bonus if you are familiar with channel marketing automation like Zift Solutions, LeadRocket (CallidiusCloud), StructuredWeb, Hubspot.

#LI-JL1 Our perks & benefits To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more. About Atlassian The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team . We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To learn more about our culture and hiring process, explore our Candidate Resource Hub . Apply for this job