Director, Global Product Marketing

Job Description

PRINCIPAL OBJECTIVES:

• Partner with the Executive Director in defining strategic objectives for assigned Derm Concerns categories. Responsible for helping to create 3-year action plans and successfully executing on defined objectives to grow assigned categories aligning with brand strategies and global objectives.
• Manage all aspects of product/program development from concept to final delivery, and consistently deliver successful products/programs on time and in budget.
• Manage, train and develop the marketing expertise of one direct report.

ACCOUNTABILITIES:

• Lead program conception and development for assigned categories partnering closely with cross-functional teams.
• Develop strategy and 3-year plan in partnership with ED, VP and SVP for focus categories
• Identify white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
• Prepare regular category reviews, strategies, and programs, including new product launches and re-promote activities. Make recommendations to seize market opportunities based on analysis
• Oversee and lead preparation of Concept Briefs, Program Briefs, and Creative Briefs; Manages development and 360 support program to ensure programs are on time and meet strategic and financial objectives.
• Lead the launch of the new Derm Concerns products. Manages meetings with cross-functional team to ensure successful development and launch.
• Responsible for assigned category performance, product opportunities and all category related information.
• Monitor the performance of Clinique versus the competition to identify product need gaps and opportunities; develop and execute action plans to improve brand performance when needed.
• Is the expert and key point person for performance of assigned segments (shipments, sell-through, cost of goods, sku count, pricing and new product forecasts) as well as the competition.
• Responsible for pricing architecture, line rationalization, and on-going business initiatives for assigned portfolio
• Manage monthly business review and/or ad hoc business analysis requests as needed
• Manage budget and P&L with ED as needed
• Responsible for providing all Regions and affiliates with timely information on programs.
• Liaises regularly with Regional marketing teams to ensure programs meet Region/Affiliate Market needs.
• Act as key, day-to-day contact for Regions to ensure brand strategies and objectives are being met for product launches/programs.
• Prepare and present materials for presentation of marketing plans and results to internal stakeholders, all affiliates and Retailers when applicable, i.e. Sales Meetings, Regional Roundtables, and Leadership Meetings.
• Responsible for leading all Flashes and Creative Dossiers.
• Leverage key insights gleaned from a refined analytics practice to inform decisions
• Drive category competitive analysis and stays abreast of market and consumer trends, global and local
• Work closely with Consumer Insights team to implement Social Listening findings into calendar plans and co-develop ad-hoc consumer testing as necessary
• Manage analytics usage throughout the function to accomplish strategic goals
• Leverage data to inform decision-making for strategy development and adjustments as necessary
• Manage and responsible for performance of Direct Reports, including on-time deliverables and accuracy of projects.
• Leads by example to create environment that is collaborative, encouraging, respectful and builds team cooperation

Qualifications

KEY ELEMENTS FOR SUCCESS:

• Proactive strategic and critical thinker with ability to take initiative, anticipate next steps and offer recommendations.
• Possesses strong leadership, analytical, creative, and oral and written communication skills.
• A self-starter who is detail-oriented, accountable, and organized with the ability to handle multiple projects at one time.
• Team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
• Trend-spotter and in tune with evolving consumer and market shifts. Forward-thinking.
• Ability to manage and develop direct report(s).
• 7+ years of relevant experience. End-to-end product launch experience a plus.
• Demonstrates a passion for the beauty industry.
• Excellent Excel and PowerPoint skills.

Job: Marketing
Primary Location: Americas-US-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2218754
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].